Expo West

CideRoad: Switchel meets demand for bolder flavors

Expo West 2016

CideRoad: Switchel meets demand for bolder flavors

By Elaine Watson

The sweet but tart taste of switchel can be polarizing, says Cide Road founder Kevin Duffy. But it meets a growing demand for bolder, more sophisticated, flavors that has helped to drive sales of products such as kombucha, adds Duffy, who has now secured...

KRAVE Jerky general manager: We could be a $500m brand

KRAVE Jerky general manager: We could be a $500m brand

By Elaine Watson

KRAVE – the upmarket jerky brand that helped to spearhead a renaissance at the premium end of the meat snacking category – could be a $500m brand “very quickly”, claims new chief executive Shane Chambers, who took the helm following the departure of founder...

Source: iStock

Expo West 2016

New waters continue to overflow at Expo West

By Elizabeth Crawford

Consumer demand for premium and functional waters appears insatiable based on the number of new brands jumping in the category at Natural Products Expo West earlier this month and the long-term success of early entrants also showcasing at the show. 

Nomva probiotic fruit snacks: We perform best in the juice set

Expo West 2016

Nomva probiotic fruit snacks: We perform best in the juice set

By Elaine Watson

With more fiber than cold-pressed juice (4-5g per serving), plus a dose of probiotics (Ganeden’s ultra-resilient BC30 strain), Nomva is targeting consumers seeking simple, minimally processed snacks in a convenient format, says brand owner Phenomenal...

Photo: VegThisWay.com

Rawr Bar gives ‘fruit leather’ a veggie twist

By Adi Menayang

Packed with half a serving of vegetables, and a whimsically hand-drawn looking lion on its package, the founders of Rawr Bar wanted to create a friendly addition to any lunchbox.

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