Nothing’s as healthy as fresh fruit, but novel ‘grape-like’ refrigerated fruit bites made from fruit and veggie purees held together with fibers make for a healthier alternative to fruit leathers and gummies for kids’ lunchboxes, claims Incredible Foods,...
While some of the luster has worn off the subscription-based meal kit market, Yumble's proposition – prepared meal delivery for kids - is inherently ‘stickier’ with busy parents, says Sonoma Brands, the lead investor in its Series A funding round.*...
Child-directed TV advertising of high-sugar breakfast cereals has been linked to higher intake of those sugary cereal brands among preschoolers, a study conducted by researchers at Dartmouth-Hitchcock Medical Center concluded.
Advanced school nutrition policies programs can strongly influence a child’s eating habits and body mass index (BMI), a study led by the Yale School of Public Health concluded.
Building a kids brand can get sticky, especially when the market is full of products that typically fall into two broad buckets: conventional products crowded with mascots, superheroes, and cartoon characters; or the stripped-down, simpler look of the...
Health advocacy groups have urged schools to reject a final rule from the Trump Administration that they claim reverses hard-won progress on sodium reduction and whole grain consumption, and “continue their commitment to serve healthier foods on our kids’...
Giant Food, a regional grocery chain in the Washington D.C. area, has invested $175m to remodel 24 of its existing stores and open a new store location over the next two years.
Within the adults snack bar category consumers can find everything from cold-pressed chilled bars made with whole fruits and vegetables to a myriad of clean label alternatives of protein bars. But when it came to snack bars for kids, the options were...
Children's dietary patterns are strongly established by age two once the child is introduced to solid foods, so how can parents make the most of that crucial and brief time period to make sure their children are introduced to the right foods?
'We’re not marketing Gimmies based on parental claims, we’re marketing it based on what kids want'
Chobani is hoping to unlock an incremental growth opportunity in the sluggish yogurt category with the launch of Gimmies, a dedicated brand supported by a new set of characters designed to appeal to kids aged five to nine, who it says are not well-served...
Marketers of children’s products have a difficult task of balancing the different wants and needs of parents and their kids, but for Nom Noms World Food this challenge doubled as an opportunity to set itself apart with globally-inspired recipes and innovative...
Contrary to the popular belief that infants are “perfectly cooked buns coming out the oven,” newborns are far from fully formed, and as a result continue to grow at an “unprecedented rate” for the first few years of life – making what and how they eat...
While they feel pressure to make home cooked meals for their kids, many working parents don’t have the time or energy to do this night after night, says Santiago Merea, cofounder and CEO at direct-to-consumer baby and kids’ ‘ready-to-make’ food brand...
While the kids’ beverages market is dominated by some industry heavyweights, from Capri Sun to Minute Maid, there is room in the category for a new wave of brands that resonate with Millennial Moms, says Ashi Jelinek, founder and CEO at KidsLuv, one of...
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