Building a kids brand can get sticky, especially when the market is full of products that typically fall into two broad buckets: conventional products crowded with mascots, superheroes, and cartoon characters; or the stripped-down, simpler look of the...
Health advocacy groups have urged schools to reject a final rule from the Trump Administration that they claim reverses hard-won progress on sodium reduction and whole grain consumption, and “continue their commitment to serve healthier foods on our kids’...
Giant Food, a regional grocery chain in the Washington D.C. area, has invested $175m to remodel 24 of its existing stores and open a new store location over the next two years.
Within the adults snack bar category consumers can find everything from cold-pressed chilled bars made with whole fruits and vegetables to a myriad of clean label alternatives of protein bars. But when it came to snack bars for kids, the options were...
Children's dietary patterns are strongly established by age two once the child is introduced to solid foods, so how can parents make the most of that crucial and brief time period to make sure their children are introduced to the right foods?
'We’re not marketing Gimmies based on parental claims, we’re marketing it based on what kids want'
Chobani is hoping to unlock an incremental growth opportunity in the sluggish yogurt category with the launch of Gimmies, a dedicated brand supported by a new set of characters designed to appeal to kids aged five to nine, who it says are not well-served...
Marketers of children’s products have a difficult task of balancing the different wants and needs of parents and their kids, but for Nom Noms World Food this challenge doubled as an opportunity to set itself apart with globally-inspired recipes and innovative...
Contrary to the popular belief that infants are “perfectly cooked buns coming out the oven,” newborns are far from fully formed, and as a result continue to grow at an “unprecedented rate” for the first few years of life – making what and how they eat...
While they feel pressure to make home cooked meals for their kids, many working parents don’t have the time or energy to do this night after night, says Santiago Merea, cofounder and CEO at direct-to-consumer baby and kids’ ‘ready-to-make’ food brand...
While the kids’ beverages market is dominated by some industry heavyweights, from Capri Sun to Minute Maid, there is room in the category for a new wave of brands that resonate with Millennial Moms, says Ashi Jelinek, founder and CEO at KidsLuv, one of...
If you didn't make it to Chicago last week for the FoodNavigator-USA FOOD FOR KIDS summit, you missed a truly awesome ensemble of academics, industry experts, health advocates, and our first parents’ panel, covering everything from the infant gut...
The opening night of FoodNavigator-USA's inaugural FOOD FOR KIDS summit opened with a consumer panel, as parents shared what foods and beverages they give their kids, what they look for on food labels, and where they eat out with their children.
'In the US we have this view of what ‘kid food’ is, which is very different from what it is in other countries ...'
It’s time to stop blaming parents and accept that the food environment has to change if we are going to improve kids’ diets, says CSPI VP nutrition Dr Margo Wootan, who told delegates at the FoodNavigator-USA FOOD FOR KIDS summit that trying to ensure...
As parents become more aware of the importance of the developing gut microbiome in their infants and children there will be opportunities for prebiotics, says ingredients supplier Beneo.
