Food labeling and marketing

Brand loyalty stronger among social media users

Brand loyalty stronger among social media users

By Caroline Scott-Thomas

Social media use is increasing, and that could be good news for manufacturers of branded products, as frequent social media users tend to be more loyal to name brands, according to new research from the NPD Group.

Mintel: Shoppers 'don’t feel OK about eating junk food just because they are on the go'

Dispatches from the 6th Annual Food Technology & Innovation Forum, 2012, Chicago

Mintel: Health and quality key to next generation of on-the-go foods

By Elaine Watson

Foods with ‘on-the-go’ claims represent a small - but rapidly growing - proportion of global new product launches, but firms that want to cash in need to think about health and quality as well as convenience, says Mintel.

Tagatose can help firms make significant calorie reductions in bakery products without compromising taste or texture, claims Nutrilab NV

Could it be second time lucky for low-cal bulk sweetener Tagatose?

By Elaine Watson

Belgian firm Nutrilab NV is preparing to introduce low-calorie, low glycemic bulk sweetener Tagatose to North and South America later this year, six years after dairy giant Arla Foods pulled the plug on the ingredient claiming it was not commercially...

Follow us

Featured Events

View more

Products

View more

Webinars