Food labeling and marketing

Naked Juice will stop using 'all natural' on product packaging (Picture Credit: Jeff Bedford/Flickr)

ACTION WILL REIGNITE ROW OVER WHETHER FDA SHOULD BETTER DEFINE 'NATURAL'

PepsiCo brand Naked Juice cuts ‘all natural’ claim after $9m US payout

By Ben BOUCKLEY

PepsiCo brand Naked Juice will stop using ‘all natural’ to describe its products due to lack of detailed regulatory guidance around the word ‘natural’, after agreeing to settle a class action for $9m.

DDW CEO Ted Nixon: The natural colors industry is still in its infancy

Big interview: Ted Nixon, chairman and CEO, DDWilliamson

DDW: We could be as big in natural colors as we are in caramel colors in 5-10 years

By Elaine Watson

Founded in 1865 - the year Lincoln was assassinated - DDW has been in the food colors business for an astonishing 148 years. But there’s no room for complacency, CEO Ted Nixon tells Elaine Watson during a visit to the firm’s HQ in Louisville, KY.

Kalsec's line of natural antioxidants is based on rosemary extract.

Special edition: All-natural: How clean is your label?

Natural preservatives pack efficacy, marketing punch

By Hank Schultz

The term ‘natural’ has been used to mean so many things that it means less all the time, except as a starting point for class action lawsuits.  But tell consumers you’re getting rid of artificial preservatives and you’ve telling them something meaningful,...

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