Food labeling and marketing

Quick fixes could quell rising tide of undeclared allergen food recalls

Quick fixes could quell rising tide of undeclared allergen food recalls

By Elizabeth Crawford

Simple changes in how food manufacturers handle and trace ingredients, packages and labels at production facilities could reduce dramatically the number of recalls due to undeclared allergens, which make up the vast majority of food recalls, according...

Whole Foods ups sustainability ante with new ad campaign

Whole Foods ups sustainability ante with new ad campaign

By Hank Schultz

Whole Foods Markets has decided to go big, with a national TV ad campaign that kicked off during a recent World Series game.  The message is one of “values,” talking about the natural grocery store chain’s commitment to sustainability and transparency.

Jim Breen: 'Consumers want to see what you are putting into the product as well as what isn’t in there'

Consumers want to see what you are putting into the product as well as what isn’t in there

The meteoric rise of Way Better Snacks: ‘All-natural’ is all very well, but what really matters is nutrient density

By Elaine Watson

With revenues going from zero to “north of $20m” in three years, the growth of Way Better Snacks has been nothing short of meteoric. But while great branding, its focus on ‘sprouted’ seeds and the CPG experience of its founder & CEO Jim Breen have...

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