Food labeling and marketing

NPD beyond borders: Thinking global for local product launches

Special edition: The new product development process

NPD beyond borders: Thinking global for local product launches

By Caroline Scott-Thomas

Global food companies face big NPD challenges in appealing to widely varied local tastes, but as the world becomes increasingly interconnected, manufacturers are learning lessons from product launches half a world away.

How can social media fit into the NPD process?

Special edition: The new product development process

How can social media fit into the NPD process?

By Caroline Scott-Thomas

Social media allows companies to feel out consumer perceptions of ingredients and concepts at the beginning of the product development process – and combines well with more traditional consumer research, says social media research firm Loudpixel.

Millennials are nearly three times as likely to be influenced by smartphone apps when choosing brands

Millennials: Cautious, volatile – and online

By Caroline Scott-Thomas

Millennials may be the hot new target demographic for food and beverage manufacturers in the United States, but they are a cautious and volatile group of shoppers, according to a new report from market research organization SymphonyIRI.

Kellogg settlement on attention cereal claims rejected

Kellogg settlement on attention cereal claims rejected

By Oliver Nieburg

Kellogg will need to negotiate a new deal in a class action dispute over advertising claims for its Frosted Mini-Wheats cereal after a US federal appeals court rejected a $10.7m settlement.

Datamonitor: ‘Product failure is the Area 51 of the food industry’

Special edition: The New Product Development Process

Datamonitor analyst: ‘Product failure is the Area 51 of the food industry’

By Caroline Scott-Thomas

Thousands of new products hit the shelves every year, many of them fail, and few companies are comfortable talking openly about those that don’t make the cut – but manufacturers shouldn’t let product failure go to waste, says Datamonitor analyst Tom Vierhile.

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