Food labeling and marketing

Local and organic logos influence women more than men, study suggests

Local and organic logos influence women more than men, study suggests

By Caroline Scott-Thomas

Local and organic certification labels may increase the likelihood that women will purchase a product, as well as their willingness to pay a premium – but men are less likely to be influenced by logos, according to a study published in HortScience.

Can Morrison reheat Campbell's lukewarm soup sales?

Campbell Soup beats estimate, but profit falls

By Caroline Scott-Thomas

Campbell Soup Company has reported a 5% drop in net earnings in the first quarter as soup demand continues to fall in the United States, although the company is beginning to see the first fruits of a turnaround program.

Sugar industry amends complaint against HFCS industry

Sugar industry amends complaint against HFCS industry

By Caroline Scott-Thomas

Sugar growers have amended a lawsuit against the Corn Refiners Association (CRA), claiming that some members of the association have conspired to engage in false advertising – an accusation the CRA denies.

All aboard the artisanal food bandwagon

All aboard the artisanal food bandwagon

By Caroline Scott-Thomas

Many consumers are rejecting processed food and reconnecting with their food supply – and major food manufacturers are getting on board with a new wave of products dubbed ‘artisanal'.

Not great for the waistline... but it's 'all-natural'...

Poll: Do we need a clearer definition of ‘natural’?

By Elaine Watson

In the world of food marketing, perception is everything. Consumers want foods that sound wholesome, friendly, and above all “natural” – although they are rarely able to articulate what this means.

Follow us

Featured Events

View more

Products

View more

Webinars