Food labeling and marketing

Centuries-old King Arthur Flour rebrands to King Arthur Baking Company

Centuries-old King Arthur Flour rebrands to King Arthur Baking Company

By Mary Ellen Shoup

King Arthur Flour has rebranded to King Arthur Baking Company, a transformation that preserves its roots in the baking industry, but more accurately reflects the company’s relationship with modern consumers and the baking “counter trend” currently sweeping...

© Getty Images Olivier Le Moal

Uphill battle for CBD companies registering trademarks

By Danielle Masterson


The United States Trademark Trial and Appeal Board (TTAB) recently issued a precedential decision that would control future rulings on whether a company could register a trademark for a dietary supplement or food containing cannabidiol (CBD).

Follow us

Products

View more

Webinars