Many consumers are rejecting processed food and reconnecting with their food supply – and major food manufacturers are getting on board with a new wave of products dubbed ‘artisanal'.
There is “no silver bullet” to reverse the growing trend of alienation from today’s farms, according to the Center for Food Integrity (CFI), a non-profit industry-backed group that aims to ease consumer fears about the US food supply.
New standards to underpin the use of the word ‘natural’ on meat & poultry products and snacks & cereals should be released by the Natural Products Association (NPA) next year as part of its Natural Seal certification scheme.
We need a formal definition of ‘natural’ to ensure it is used more consistently in food labeling and marketing– and the FDA should provide it - according to the results of the latest FoodNavigator-USA/NutraIngredients-USA poll.
Food advertising to children is a “perfect example of a topic that is wholly inappropriate for government regulation”, according to the vice president of the Children's Food and Beverage Advertising Initiative (CFBAI).
Fair Trade USA has said it will conduct a full review of its forthcoming ingredients labeling policy in response to criticism from other stakeholders in the Fair Trade industry.
A new report by a leading US research organisation has criticised leading soft drinks producers such as PepsiCo, Coke and Dr Pepper for aggressively marketing high sugar products to children and teens.
Non-profit consumer group Citizens for Health is the latest organization to oppose the Corn Refiners Association’s petition to allow ‘corn sugar’ as an alternative label declaration for high fructose corn syrup (HFCS).
In the world of food marketing, perception is everything. Consumers want foods that sound wholesome, friendly, and above all “natural” – although they are rarely able to articulate what this means.
A Chicago district court has dismissed a complaint alleging that General Mills and Kellogg Company should have specified on-pack that their Fiber One, Fiber Plus and other bars contained “processed” fiber.
Consumer groups have filed a complaint with the Federal Trade Commission (FTC) against PepsiCo and its subsidiary Frito-Lay, claiming that it uses deceptive and unfair marketing techniques to attract teenage customers.
The Institute of Medicine’s (IOM’s) proposed front-of-pack (FOP) labeling scheme is a positive step forward, but "needs much more work”, according to supporters of one leading FOP scheme already up and running in the marketplace.
A co-ordinated industry-led effort to produce a working definition of the term ‘natural’ on food packaging would help firms navigate one of the most contentious areas of food marketing, according to one labeling expert.
Coca-Cola Company chairman and CEO Muhtar Kent insists that if Coca-Cola can’t continue to grow sales in the US then the company only has itself to blame.
