While the terms ‘vegan’ and ‘plant-based’ might appear to be interchangeable (they both exclude animal products), consumers do not view them in the same way, says the Plant Based Foods Association (PBFA), which has just launched a new ‘certified plant-based’...
Sales of Fairtrade certified goods are on the rise, with coffee, cocoa, bananas and avocados particularly strong, but more brands need to invest to create true impact in the market, says the COO of Fairtrade America.
While the food and beverage industry is inherently competitive that doesn’t mean companies need to operate as islands – rather, at Rabobank’s FoodBytes! pitch slam in New York City the founder of whipped vegetable spread brand Frescious explains collaborating...
Turkey wants to ramp up olive oil business with the US – already its biggest export destination – and sees a future in single-source, premium varietals rather than bulk. But can it spark enough interest?
After helping multiple startups in Europe increase their combined sales fourfold throughout the duration of it six-month Nutrition Greenhouse accelerator program, PepsiCo is now offering entrepreneurs in the US a helping hand and a shot at $100,000 in...
Chobani is paying tribute to members of the armed forces this Veteran’s Day with a “no strings attached” donation to Operation Homefront, and the launch a limited edition, patriotic yogurt designed to raise funds for and awareness of the struggles some...
As FDA considers a formal definition for the term ‘healthy’ as well as who should serve on the 2020 Dietary Guidelines advisory committees, Atkins Nutritionals asks the agency to reconsider its formal stance on low-carbohydrate diets.
By James Richardson, PhD, founder, Premium Growth Solutions
Influencers. Who are they? What do they influence? How can you accelerate your brand’s influence on consumer shopping decisions? These are sociological questions, not merely marketing ones. Influence is about persuasion, after all, one of the oldest human...
Cargill and DSM – who have both independently developed steviol glycosides via microbial fermentation – are now teaming up in a bid to accelerate their development under the Eversweet brand.
CSPI: Consumers often cannot tell how much of the grain in a product is whole and how much is refined
Key stakeholders have urged the FDA to provide more clarity on the labeling of whole grains, with the Academy of Nutrition and Dietetics (AND) urging the agency to require firms to disclose either the percentage of whole grains and refined grains on pack,...
With a smile-inducing new name and brightly colored updated packaging, Enlightened’s Bada Bean Bada Boom crunchy broad bean snacks are ready to come out from the shadows – literally and figuratively.
Launching a new product or company comes with seemingly endless potential that the director of marketing with the startup Ocean Hugger Foods acknowledges is exciting, but she also warns can become overwhelming unless entrepreneurs craft a strict strategy...
The founders of the online meat marketplace Crowd Cow believe that the future of animal protein in the US is ‘craft’ as consumers look for better tasting, healthier and more sustainable alternatives to the industrial options that have dominated the market...
It is now legal to sell cannabis for recreational use in several US states - with Michigan joining the tally after yesterday's midterms, paving the way for all kinds of ‘edibles.’ But how big could this market become?
Months after the USDA unexpectedly and unceremoniously pulled the plug on plans to implement a federally mandated organic check-off program, the Organic Trade Association is soliciting ideas to help the industry ‘GRO’ through a voluntary, industry-vested...
