The bottled water category is nearing an inflection point as consumer awareness grows around the negative impact single-use plastic containers have on the planet, and the oceans in particular, and when the tide finally turns on the issue manufacturers...
BrightFarms is poised to bring its local greenhouse model to a nationwide audience with 15 hydroponic greenhouses to be built in the next three to five years as demand for locally-grown produce outweighs organic, shared BrightFarms VP of marketing and...
Geltor – a San Leandro-based start-up producing collagen proteins via microbial fermentation for the cosmetics industry – is gearing up for the 2020 launch of commercial quantities for the food industry after completing an $18.2m Series A round led by...
At the Food & Nutrition Conference & Expo in Washington, DC, manufacturers showcased a variety of new and recently launched products tailored for different diets ranging from plant-based and allergen-friendly to low-sugar and high-protein.
‘If we’re lab grown meat, they are lab-grown Doritos’
While no bold new suggestions about how to label cell-based meat emerged from this week’s joint FDA/USDA meeting, start-ups in the field made it clear that the term ‘lab-grown’ should be off the table, and challenged claims that they plan to use antibiotics...
Sustainability-related claims on food products are popping up more frequently and while still just a small fraction of market, items mentioning sustainability outperformed the growth rate of total products in their respective category, according to Nielsen.
The Academy of Nutrition and Dietetics (AND) has urged the FDA to review ‘made with real fruit’ claims, “the use of misleading images of whole fruits and vegetables when only minuscule amounts are in a serving” and terms such as ‘veggie sticks’ and ‘fruit...
The FDA should consider whether a “significant liberalization of qualified health claim language would help drive innovation and be beneficial to consumers,” says Campbell Soup Co.
Under the so-called ‘jelly bean rule,’ firms are discouraged from adding vitamins to foods of minimal nutritional value so that marketers cannot present junk foods as healthy options. But the policy should be updated when it comes to carbonated beverages,...
Ad watchdog* the National Advertising Division has referred claims from The a2 Milk Company (a2MC) that its milk is ‘easier on digestion’ and ‘may help some avoid discomfort’ to the Federal Trade Commission (FTC) for further review.
A model based on regenerative agriculture has been at the heart of the EPIC Provisions company mission since its founding in 2013. Now it has become the first consumer food brand to carry the science-based Land to Market Ecological Outcome Verification...
Bantam Bagels – known for its mini stuffed bagels found at Starbucks locations nationwide and in the frozen foods aisle of 16,000 retail stores – has been growing at such a high velocity that it needed an industry partner to support its explosive growth.
Plant-based 'chef-inspired' food brand Kite Hill has closed a $40m capital raise led by General Mills' venture arm 301 INC. with participation from CAVU Venture Partners, which according to CEO Rob Leibowitz, will be put towards expanding...
Food and agriculture startups focused on reducing waste, using artificial intelligence to deliver higher food, and offering more sustainable and plant-based options, took center stage at Rabobank's FoodBytes! pitch competition and networking event...
New consumer research suggests that targeting so-called ‘foodies’ to leverage their influence for expanded brand awareness may not be as effective as appealing to an emerging, much larger and potentially more powerful segment known as the ‘food connected...
