Labeling, Marketing & Advertising

Snack Out Loud’s pinto bean snacks: the next nut?

Snack Out Loud’s pinto bean snacks: the next nut?

By Maggie Hennessy

As many of today’s busy consumers are getting upwards of half their daily calories from snacks, they’re demanding more than ever from the category. So newcomer Snack Out Loud saw an opportunity to leverage the power of the yet untapped roasted pinto bean...

Hemp is the new superfood for vitamins and omega-3

Not just for hippies: Hemp's rising superfood status

By RJ Whitehead

Bursting with nutrients and boasting an impressive growth rate, the future of hemp seed is bright– but what’s the best way for manufacturers to cash in on a product that is connected – mistakenly but understandably – with an illegal drug?

Abe’s Market: natural for the masses

Abe’s Market: natural for the masses

By Maggie Hennessy

With a million customers nationwide and counting, online natural products retailer Abe’s Market looks to make it easier for natural products consumers to buy everything in one place by focusing on trial, convenience and value. 

Quorn vigorously denies allegations in wrongful death lawsuit

Quorn 'categorically rejects' allegations in wrongful death lawsuit

By Elaine Watson

Quorn Foods has launched a vigorous defense of its ‘mycoprotein’ meat substitutes in the wake of a wrongful death lawsuit filed in California by the parents of Miles Bengco, an 11-year-old boy alleged to have had a severe allergic reaction to one of its...

Coalition recommends label declaration for use of nanotechnology

Coalition recommends label declaration for use of nanotechnology

By Hank Schultz

A coalition of NGOs has released a policy recommendation on how companies should move forward on the use of nanotech in foods and supplements. The document recommends corporate transparency and label declarations for the use of this technology.

Can oatmeal save the cereal industry from slumping sales?

Fiber… Are you getting enough?

Can oatmeal save the cereal industry from slumping sales?

By Elizabeth Crawford

Manufacturers are rolling out a vast array of new oatmeal products in an effort to meet consumers’ growing demand for healthier fiber- and protein-packed breakfasts and to offset declines in cold cereal sales in the U.S.

Big Food is at a crossroads, says Hartman Strategy

Disrupt or die: Big Food is at a crossroads, says Hartman Strategy

By Elaine Watson

While ‘legacy’ food and beverage brands are laser focused on price, promotion and placement, no amount of financial clout or merchandising wizardry can mask the fact that smaller, sexier, more disruptive, brands are outpacing them. But are CPG’s biggest...

5 strategies for marketing to millennials

Partnership for a Healthier America Summit

5 strategies for marketing to millennials

By Elizabeth Crawford

Firms need to move away from one-way marketing strategies in traditional media channels and embrace open engagement in new media outlets to capture the attention of millennials, who increasingly wield purchasing power and influence but continue to elude...

Hampton Creek Foods sued again over 'deceptive' Just Mayo name

Hampton Creek Foods sued again over 'deceptive' Just Mayo name

By Elaine Watson

Just weeks after Unilever dropped its false advertising lawsuit against Hampton Creek Foods over its egg-free spread ‘Just Mayo’, a consumer class action making near-identical claims has been filed in Florida - and then abruptly withdrawn again.

Enzymes present special case in affirming non GMO status of ingredients

Special Edition: Going Non GMO in Supplements

Enzymes present special case in affirming non GMO status of ingredients

By Hank Schultz

When trying to source non GMO dietary ingredients for supplements, the inclusion of enzymes presents a special case. There is confusion about the penetration of genetic modification technology into the sector, a confusion that is abetted by the tightly-held...

Coconut sugar is made from the sap of flowers from the palm

Coconut sugar: The latest sugar alternative

By Niamh Michail

Coconut sugar is increasing in popularity because it is seen as being a healthier, more ethical alternative to sugar - but nutritionists remain sceptical of the health claims.

Follow us

Products

View more

Webinars