Labeling, Marketing & Advertising

Source: Justin Howe

Natural Products Expo West

Simple Mills is creating market demand for biodiverse crops, pushing for equity

By Elizabeth Crawford

Better for you snack brand Simple Mills is taking is mission and products beyond its initial “free from” roots to embrace a “for more” approach that not only skips artificial ingredients that consumers are avoiding but gives them more of what they want...

McCormick freshens up red-cap business with new look, bottle

McCormick freshens up red-cap business with new look, bottle

By Ryan Daily

After nearly 40 years with the same look, McCormick’s red-cap business of spices and herbs is getting a shake-up with a new bottle and packaging, as the company tries to tap into consumer demand for freshness and more sustainable products, Nikki French...

Do Super Bowl ads spur consumer demand? Veylinx says yes

Do Super Bowl ads spur consumer demand? Veylinx says yes

By Ryan Daily

Brands that advertised at the Super Bowl are seeing their efforts pay off with a 6.4% increase in consumer demand post-game based on a sample set of companies, according to recent research from behavioral research company Veylinx.

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