Labeling, Marketing & Advertising

Campbell reorganizes its portfolio, cuts costs to drive growth

Campbell reorganizes its portfolio, cuts costs to drive growth

By Elizabeth Crawford

Facing tepid earnings growth and changing consumer shopping dynamics, the Campbell Soup Co. will drastically reorganize its portfolio and cut at least $200 million in costs in the next three years, executives said Feb. 18. 

The meat market must address price, safety & health concerns to grow

The meat market must address price, safety & health concerns to grow

By Elizabeth Crawford

The U.S. meat market is projected to grow 1.7% annually to $84 billion in 2018, but to reach its full potential it must overcome challenges, including concerns about price and safety and increasing consumer interest in plant-based foods, according to...

What are the hottest snacking trends to watch in 2015?

Meet the CEOs of KRAVE, Health Warrior, Fruigees, HUMAN and Barnana

What are the hottest snacking trends – and companies - to watch in 2015?

By Elaine Watson

With the percentage of energy derived from snacks in the American diet doubling since the late 1970s, the pressure is on to make those snacking calories count. But what is a healthy snack, and are the boundaries between snacks and meals blurring as consumers...

Hint Water CEO Kara Goldin on building a billion-dollar brand

Kara Goldin: Consumers have evolved faster than the beverage category has

Hint Water CEO: Our goal is to build Hint to be a billion dollar brand

By Elaine Watson

While gaining significant distribution in the beverages market can be tough if you don’t have the might of a Coke or Pepsi behind you, Hint Inc CEO Kara Goldin is “not losing sleep at night wondering when they will call me”, she tells FoodNavigator-USA....

Healthy cereals could help category grow modestly in 5 years

What's for breakfast? Re-inventing the first meal of the day

Healthy cereals could help industry grow modestly in 5 years, IBISWorld predicts

By Elizabeth Crawford

After years of steady decline, the cereal industry could see modest growth in the next five years thanks to consumer interest in healthier, high-end cereals, product process updates, improved commodity prices and innovative partnerships with food service...

Product of the Year seal helps products increase distribution, sales

Product of the Year seal helps new products increase distribution, sales

By Elizabeth Crawford

While the upfront cost of third-party credentialing from Product of the Year is sizable for many small firms, winning the right to display its iconic red logo for two years can open distribution doors and increase sales in the long-run for new products,...

Post plans to revitalize PowerBar

Post plans to revitalize PowerBar

By Elizabeth Crawford

Post Holdings hopes to return the long-neglected and aging PowerBar brand back to its former glory by revitalizing its marketing, branding and product innovation in 2015, according to company executives. 

Yogurt industry must move beyond Greek to continue growing

Yogurt industry must move beyond Greek to continue growing

By Elizabeth Crawford

As U.S. sales growth of yogurt slows, marketers need to shift their focus to potential category drivers beyond protein-dense Greek yogurt, such as new consumer segments and packaging innovation, according to market analysis from Packaged Facts. 

Turmeric: The next hot trend in beverages?

From turmeric to almond milk: What’s hot in beverage formulation?

By Elaine Watson

While consumers may think twice about buying a large box of cereal featuring a new functional ingredient, they are much more willing to try new things in the beverage category, which is a hotbed of innovation right now, two leading ingredients suppliers...

4 factors to evaluate the potential impact of a health claim

4 factors to evaluate the potential impact of a health claim

By Elizabeth Crawford

Positive health claims, such as those touting the benefits of a food, diet or quality, more effectively motivate the general public than negative or fear-based claims that attempt to scare people into action, according to a recently published study in...

Rabobank reports on astounding growth in RTE popcorn

US sales of ready to eat popcorn grew 25% to an estimated $750m in 2014

The 'astounding' reinvention of popcorn as "Millennial friendly, cool and healthy”

By Elaine Watson

“Tired brands and off-trend categories should take inspiration from the astonishing turnaround in the fortunes of popcorn,” according to a new report from Rabobank International, which reveals that US sales of the bagged, pre-popped, ready-to-eat (RTE)...

Local claims are rising star as sun sets on organic claims

Local claims are rising star as sun sets on organic claims

By Elizabeth Crawford

New consumers continue to enter the organic category for the first time, but the health halo cast by the US Department of Agriculture’s certification is dimming as it becomes more mainstream and as shoppers’ interpretation of the standard evolves. 

Emotional insights could aid product development

Emotional insights could aid product development

By Nathan Gray

Understanding how products' sensory characteristics and packaging both individually and synergistically provoke emotions in consumers can help manufacturers to design and optimise products, say researchers.

Increased snacking reshapes marketing strategies

Increased snacking reshapes marketing strategies

By Elizabeth Crawford

Consumers’ shifting preference for snacks as meals are changing how retailers, restaurants and packaged food manufacturers market food, according to data from Packaged Facts and Dupont Nutrition & Health.

Falling gas prices offer growth opportunity for private label

Falling gas prices offer growth opportunity for private label

By Elizabeth Crawford

Tumbling gas prices that are lining consumers’ pockets with savings may provide an unexpected opportunity for private label to steal market share from national brands, rather than the other way around, recent consumer survey results reveal. 

FDA Nutrition Facts timetable not realistic, says Kroger

Two-year time frame 'would almost certainly drive an increase in food prices'

Switching to new Nutrition Facts label in two years is not feasible, says Kroger

By Elaine Watson

The two-year time frame in which the Food and Drug Administration (FDA) expects the food industry to switch to new-look Nutrition Facts labels is unrealistic, and “would almost certainly drive an increase in prices of food products”, claims Kroger.

Reaching beyond athletes will drive sales of protein drinks

Reaching beyond athletes will drive sales of protein drinks

By Elizabeth Crawford

Consumer interest in health and wellness and on-the-go food continue to fuel growth in the nutritional drink category, but manufacturers could take sales even higher by targeting older and non-athletic consumers, according to Synergy Flavors and market...

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