Labeling, Marketing & Advertising

Is sodium reduction falling down the food policy agenda?

Special edition: Sodium reduction

Is sodium reduction falling down the food policy agenda?

By Elaine Watson

Four years ago sodium was public enemy #1. The Institute of Medicine (IOM) was calling for the FDA to modify the GRAS status of salt and slash the daily value for sodium to 1,500mg, and the food industry was on high alert. Today, sugar is the new bogeyman,...

Source: Whole Grains Council

The gluten-free diet “fad” may be unsustainable

By Elizabeth Crawford

The increasing number of U.S. adults reducing or eliminating gluten from their diet who are not diagnosed with celiac disease likely is an unsustainable fad, clinical researchers argued at the Whole Grains Council Oldways Whole Grains: Breaking Barriers...

Source: Whole Grains Council

Whole Grains Council's Oldways Whole Grains: Breaking Barriers Conference

Sampling and positive messages in ads boost sales of whole grain products

By Elizabeth Crawford

The “best” way to change consumers’ long-held perception that whole grain products taste “like cardboard” and to spur sales is to give consumers a risk-free chance to try the products and use positive, educational marketing, food manufacturers said. 

Quick fixes could quell rising tide of undeclared allergen food recalls

Quick fixes could quell rising tide of undeclared allergen food recalls

By Elizabeth Crawford

Simple changes in how food manufacturers handle and trace ingredients, packages and labels at production facilities could reduce dramatically the number of recalls due to undeclared allergens, which make up the vast majority of food recalls, according...

Whole Foods ups sustainability ante with new ad campaign

Whole Foods ups sustainability ante with new ad campaign

By Hank Schultz

Whole Foods Markets has decided to go big, with a national TV ad campaign that kicked off during a recent World Series game.  The message is one of “values,” talking about the natural grocery store chain’s commitment to sustainability and transparency.

Sprouted seeds! The meteoric rise of Way Better Snacks

Consumers want to see what you are putting into the product as well as what isn’t in there

The meteoric rise of Way Better Snacks: ‘All-natural’ is all very well, but what really matters is nutrient density

By Elaine Watson

With revenues going from zero to “north of $20m” in three years, the growth of Way Better Snacks has been nothing short of meteoric. But while great branding, its focus on ‘sprouted’ seeds and the CPG experience of its founder & CEO Jim Breen have...

Activists raise warning flags about 'synthetic biology' ingredients

Activists raise warning flags about 'synthetic biology' ingredients

By Hank Schultz

Opponents of genetic modification say there is a new, potentially more powerful technology to contend with: synthetic biology.  Purveyors of natural products who are concerned about this technique have coined the term for the way in which scientists have...

Group forms to clarify roles of vitamins and minerals in diet

Group forms to clarify roles of vitamins and minerals in diet

By Hank Schultz

A new group called the Global  Nutrition & Health Alliance has formed with the mission to clarify the role of food fortification and nutritional supplementation. The issue of the role of these nutrients in the diet is still a matter of some confusion,...

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