Labeling, Marketing & Advertising

Activists raise warning flags about 'synthetic biology' ingredients

Activists raise warning flags about 'synthetic biology' ingredients

By Hank Schultz

Opponents of genetic modification say there is a new, potentially more powerful technology to contend with: synthetic biology.  Purveyors of natural products who are concerned about this technique have coined the term for the way in which scientists have...

Group forms to clarify roles of vitamins and minerals in diet

Group forms to clarify roles of vitamins and minerals in diet

By Hank Schultz

A new group called the Global  Nutrition & Health Alliance has formed with the mission to clarify the role of food fortification and nutritional supplementation. The issue of the role of these nutrients in the diet is still a matter of some confusion,...

GMA: Digital pioneers now, CPG market leaders tomorrow

Digital pioneers now, CPG market leaders tomorrow: GMA

By Maggie Hennessy

CPG companies at the forefront of digital marketing and e-commerce today are setting themselves up to be overall market leaders in the next few years, according to a report prepared for the Grocery Manufacturers Association by Boston Consulting Group,...

Cargill's Michael Martin on the slow volume growth of finely textured beef:

Record beef prices see FTB volumes increase, albeit slowly: Cargill

Is finely textured beef staging a comeback?

By Maggie Hennessy

Could record ground beef prices in the US mean a return to finely textured beef (FTB)? 

So Häagen-Dazs ‘says no to synbio’?

So Häagen-Dazs ‘says no to synbio’?

By Elaine Watson

When it comes to reporting the position of some of the world’s biggest food companies on genetically engineered foods, Friends of the Earth, it seems, has been engaging in some pretty creative PR ‘engineering’ of its own.

Food brands missing the boat on digital couponing

Food brands missing the boat on digital couponing

By Maggie Hennessy

Although grocery lags other sectors when it comes to e-commerce, the effects of digital marketing are beginning to show, as a growing number of shoppers seek out coupons before and during store trips. But the majority of food brands have yet to shift...

Bulletproof coffee: start of a revolution or a magic elixir?

Big interview: Dave Asprey, CEO of Bulletproof Exec

Bulletproof coffee: start of a revolution or a magic elixir?

By Maggie Hennessy

For the creator of Bulletproof Coffee, the butter-infused, "low-toxin" coffee that’s created something of a media storm, the epiphany of the Bulletproof lifestyle came (as epiphanies sometimes seem wont to do) thousands of miles from home after...

Natural claim tarnished, but still meaningful: RD

Special edition: Natural & Clean Label Trends

RD: ‘Natural’ claim tarnished, but still meaningful

By Maggie Hennessy

Despite the legal hot water in which many manufacturers and retailers have found themselves in recent months over “natural” and its growing list of synonyms, the term likely won’t disappear from food and beverage product labels any time soon, as consumers...

Gluten-free market: what's next?

What new gluten-free product launches, market analysis tell us

The gluten-free definition has been standardized; now what?

By Maggie Hennessy

Aug. 5 marked the deadline for manufacturers making voluntary gluten-free label claims to ensure they meet the FDA’s definition of a gluten-free food (less than 20 parts per million of gluten). And while gluten-free product launches have risen every year...

Is the term 'all-natural' still resonating with consumers?

Natural vs organic: What’s the difference, and do shoppers care?

By Elaine Watson

How clean is your label, and who decides - plaintiff's attorneys or Whole Foods Market? Are ‘all-natural’ claims still resonating with consumers or are other on-pack cues more important? And do shoppers understand the difference between natural and...

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