Labeling, Marketing & Advertising

Natural claim tarnished, but still meaningful: RD

Special edition: Natural & Clean Label Trends

RD: ‘Natural’ claim tarnished, but still meaningful

By Maggie Hennessy

Despite the legal hot water in which many manufacturers and retailers have found themselves in recent months over “natural” and its growing list of synonyms, the term likely won’t disappear from food and beverage product labels any time soon, as consumers...

Gluten-free market: what's next?

What new gluten-free product launches, market analysis tell us

The gluten-free definition has been standardized; now what?

By Maggie Hennessy

Aug. 5 marked the deadline for manufacturers making voluntary gluten-free label claims to ensure they meet the FDA’s definition of a gluten-free food (less than 20 parts per million of gluten). And while gluten-free product launches have risen every year...

Is the term 'all-natural' still resonating with consumers?

Natural vs organic: What’s the difference, and do shoppers care?

By Elaine Watson

How clean is your label, and who decides - plaintiff's attorneys or Whole Foods Market? Are ‘all-natural’ claims still resonating with consumers or are other on-pack cues more important? And do shoppers understand the difference between natural and...

Coca-Cola to settle some Vitaminwater deceptive advertising lawsuits

Settlement offers injunctive, but not monetary, relief (Coke required to amend labels but consumers won't get any money)

Coca-Cola agrees to settle 'copycat' Vitaminwater deceptive advertising lawsuits, but CSPI still on the warpath

By Elaine Watson

Coca-Cola has agreed to settle a series of 'copycat' lawsuits accusing it of deceptively marketing Vitaminwater. But the lawsuit that inspired them all - filed by the Center for Science in the Public Interest in 2009 - is still pending, as the...

Picture by Daniel Lobo, flickr

Vermont AG: 'Natural' labels do not belong on foods made with GMOs

First Amendment challenge to Vermont GMO labeling law does not stand up, claims state AG

By Elaine Watson

Vermont’s new GMO labeling law (Act 120) does not violate the First Amendment because the disclosures it mandates are “purely factual” and the law “does not require manufacturers to state a particular viewpoint, such as whether GE foods are good or bad”,...

Boulder Brands on GMOs, gluten-free & the rise of EVOL

Retailers are going to reduce the space given to legacy brands

Boulder Brands: Large-cap 'legacy' food & beverage brands face 'Armageddon'

By Elaine Watson

Leading CPG companies are like huge ships that cannot change course quickly enough to address evolving consumer trends, claims the boss of Boulder Brands (which owns the Udi’s Gluten-Free, Earth Balance and EVOL brands). But unless they make some bold...

The proposals to revise the Nutrition Facts panel mark the biggest change to food labeling regs in 20 years

New labels would highlights calories, include 'added sugars'

Special edition - Nutrition Facts revamp: Radical overhaul or a missed opportunity?

By Elaine Watson

UPDATED: Significant changes to the Nutrition Facts panel on foods & beverages have been proposed in the US and Canada, with the plan to include ‘added sugars’ tweak rules on dietary fiber labeling, and update the reference values used to calculate...

OCA urges organic dairy industry to sever ties with IDFA

OCA urges organic dairy industry to sever ties with IDFA

By Jenny Eagle

The Organic Consumer’s Association (OCA), is calling on the organic dairy industry to cut ties with the IDFA (International Dairy Foods Association) because it is one of several trade associations suing Vermont over its GMO labeling mandate.

Red Bull offers $13m to settle false advertising lawsuit; 'No way judge will approve this', says attorney

Red Bull: 'All future claims will be medically and/or scientifically supported'

Red Bull offers $13m to settle false advertising lawsuit; 'No way judge will approve this', says attorney

By Elaine Watson

Red Bull has agreed to pay $13m to resolve a class action lawsuit accusing it of falsely advertising its energy drinks as providing functional benefits above and beyond what might be obtained from “a simple cup of coffee or a caffeine pill”.

Should added sugars be listed on the Nutrition Facts panel?

Sugar is sugar, say bakers, our bodies don't distinguish between 'naturally occurring' and 'added' varieties

Should ‘added sugars' be listed on the Nutrition Facts panel?

By Elaine Watson

A row is brewing over the merits of including ‘added sugars’ on the Nutrition Facts panel, with critics arguing that our bodies don’t distinguish between ‘naturally occurring’ and ‘added’ sugar - and neither should food labels - and supporters saying...

FDA enforces gluten-free definition

Are you sure that’s gluten free?

By Maggie Hennessy

Whether it’s designated “gluten-free”, “no gluten”, “without gluten”, “free of gluten”, tomorrow (Aug. 5) is the deadline for manufacturers to ensure they meet the Food and Drug Administration’s definition of a gluten-free food. 

Added sugar from soda, energy and sports drinks accounts for a fairly modest 4.9% of total energy in the American diet

Added sugars account for 14.1% of total energy intakes for Americans

What are the biggest contributors of added sugars to the US diet?

By Elaine Watson

While we tend to assume that fast food outlets (the bottomless soda cup) contribute a disproportionate amount of added sugar to the US diet compared with store-bought groceries, new data shows that the reverse is actually true.

Zola CEO: You can't engage just with 'likes'

Focus on social media

Zola CEO: You can't engage just with 'likes'

By Maggie Hennessy

When 13-year-old acai and coconut water manufacturer Zola decided to revamp its web presence to shift attention toward its growing coconut water line, founder and CEO Chris Cuvelier knew he risked losing some followers in the short term, but the long-term...

Whole Foods under fire over 'all-natural' labels in new class action lawsuit

Whole Foods' labels are misleading, deceptive, unfair and fraudulent, alleges lawsuit

Whole Foods targeted in new lawsuit over 'all-natural' claims

By Elaine Watson

Whole Foods Market has been targeted in another class action lawsuit alleging that products it labels as ‘all-natural’ are misbranded because they contain “artificial ingredients and flavorings, artificial coloring and chemical preservatives”. 

Mexico restricts junk food ads; time for rethink on advertising?

The RD's perspective

Mexico restricts junk food ads; time for rethink on advertising?

By Maggie Hennessy

Mexico announced last week that it was restricting television advertising on high-calorie food and soda in an effort to stem the rising tide of obesity. Registered dietitians weigh in on the impact of the measure, which is the farthest any country has...

Reasonable consumers might assume that this product contains primarily cranberry and pomegranate juice, say the plaintiffs. It doesn't.

Walmart cranberry pomegranate juice is mostly grape & apple juice, says lawsuit

Walmart sued over juice labels; echoes of POM Wonderful v Coke?

By Elaine Watson

Six weeks after the Supreme Court gave POM Wonderful the green light to sue Coca-Cola over its juice labels, Walmart has been targeted in a consumer class action lawsuit making near-identical allegations.

Professor David Kessler says the FDA needs to look beyond the Nutrition Facts label

Proposals don't consider a product's overall nutritional value, says professor

Former FDA commissioner: Nutrition Facts overhaul doesn’t go far enough

By Elaine Watson

FDA proposals to overhaul the Nutrition Facts panel on food labels are “strong” and “likely to make an important contribution”, says former FDA commissioner David Kessler, M.D. “But I believe they don't go far enough.”

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