Food labeling and marketing

Digital marketing giant Valassis intros Facebook coupon app

Digital marketing giant Valassis intros Facebook coupon app

By Caroline Scott-Thomas

Digital marketing firm and couponing giant Valassis has introduced a new Facebook app for consumers to access coupons and savings directly on Facebook, combining the company’s digital coupon distribution expertise with Facebook’s sharing and graph functions.

Lack of exercise is not a key factor in obesity, study suggests

Lack of exercise is not a key factor in obesity, study suggests

By Caroline Scott-Thomas

Lack of physical activity is not likely to be a key factor in Western obesity rates, according to a new study published in the journal PLoS ONE, which suggests that over-consumption of calories is the biggest culprit.

The FDA says firms wishing to make claims about plant sterols and CHD risk reduction should include a minimum of 0.5g of plant sterols per RACC (reference amount customarily consumed) expressed as the weight of nonesterified phytosterols

Smart Balance is hit with lawsuit over plant sterol claims

By Elaine WATSON

Heart-friendly spreads expert Smart Balance has been hit with a class action lawsuit alleging that it does not include enough plant sterols in its spreadable butters to warrant the cholesterol-lowering effects claimed on pack.

Nature Valley products are not ‘100% natural’, lawsuit claims

Nature Valley products are not ‘100% natural’, lawsuit claims

By Caroline Scott-Thomas

General Mills is the latest food company to face litigation over claims that its products are 100% natural, with a lawsuit alleging that maltodextrin and high maltose corn syrup used in Nature Valley products are artificial ingredients.

Loblaw's released its Black Label range in October 2011

Canadian private label makers target affordable luxury: Euromonitor

By Caroline Scott-Thomas

The Canadian private label sector is no longer confined to cheap, lower quality alternatives to branded products, as Canadian retailers look to appeal to those seeking affordable luxury, according to a new analysis from Euromonitor International.

How importance are consumer tastes?

PepsiCo Frito-Lay asks Facebook favours for flavours

By Kacey Culliney

Snack titan Frito-Lay will harness the power of social media engagement to gather recipes and taste insights from consumers and launch three new flavours of Lay’s crisps in early 2013 across the US.

NPD beyond borders: Thinking global for local product launches

Special edition: The new product development process

NPD beyond borders: Thinking global for local product launches

By Caroline Scott-Thomas

Global food companies face big NPD challenges in appealing to widely varied local tastes, but as the world becomes increasingly interconnected, manufacturers are learning lessons from product launches half a world away.

How can social media fit into the NPD process?

Special edition: The new product development process

How can social media fit into the NPD process?

By Caroline Scott-Thomas

Social media allows companies to feel out consumer perceptions of ingredients and concepts at the beginning of the product development process – and combines well with more traditional consumer research, says social media research firm Loudpixel.

Millennials are nearly three times as likely to be influenced by smartphone apps when choosing brands

Millennials: Cautious, volatile – and online

By Caroline Scott-Thomas

Millennials may be the hot new target demographic for food and beverage manufacturers in the United States, but they are a cautious and volatile group of shoppers, according to a new report from market research organization SymphonyIRI.

Kellogg settlement on attention cereal claims rejected

Kellogg settlement on attention cereal claims rejected

By Oliver Nieburg

Kellogg will need to negotiate a new deal in a class action dispute over advertising claims for its Frosted Mini-Wheats cereal after a US federal appeals court rejected a $10.7m settlement.

Datamonitor: ‘Product failure is the Area 51 of the food industry’

Special edition: The New Product Development Process

Datamonitor analyst: ‘Product failure is the Area 51 of the food industry’

By Caroline Scott-Thomas

Thousands of new products hit the shelves every year, many of them fail, and few companies are comfortable talking openly about those that don’t make the cut – but manufacturers shouldn’t let product failure go to waste, says Datamonitor analyst Tom Vierhile.

Brand loyalty stronger among social media users

Brand loyalty stronger among social media users

By Caroline Scott-Thomas

Social media use is increasing, and that could be good news for manufacturers of branded products, as frequent social media users tend to be more loyal to name brands, according to new research from the NPD Group.

Mintel: Shoppers 'don’t feel OK about eating junk food just because they are on the go'

Dispatches from the 6th Annual Food Technology & Innovation Forum, 2012, Chicago

Mintel: Health and quality key to next generation of on-the-go foods

By Elaine Watson

Foods with ‘on-the-go’ claims represent a small - but rapidly growing - proportion of global new product launches, but firms that want to cash in need to think about health and quality as well as convenience, says Mintel.

Tagatose can help firms make significant calorie reductions in bakery products without compromising taste or texture, claims Nutrilab NV

Could it be second time lucky for low-cal bulk sweetener Tagatose?

By Elaine Watson

Belgian firm Nutrilab NV is preparing to introduce low-calorie, low glycemic bulk sweetener Tagatose to North and South America later this year, six years after dairy giant Arla Foods pulled the plug on the ingredient claiming it was not commercially...

Follow us

Products

View more

Webinars