Food retail and e-commerce

A masculine framing does not have an affect on men liking vegan dishes. Image Source: Daria Kulkova/Getty Images

The effect of masculine marketing on vegan diets

By Augustus Bambridge-Sutton

One of the most pervasive cultural perceptions around food consumption in general is that eating meat is for men and that, conversely, veganism is feminine. A new study explores whether reframing vegan dishes through masculine marketing alters men’s conception,...

Birdzi to power Berkot’s loyalty program

Birdzi to power Berkot’s loyalty program

By Deniz Ataman

Berkot’s Super Foods will implement Birdzi’s comprehensive customer intelligence and engagement system across its 17 grocery locations in Wisconsin and Illinois.

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