Fresh snacking brand Clio Snacks – known for its chocolate covered Greek yogurt bars – had a breakout year in 2020, says VP of marketing Rachel Moore. This year, the company is ramping brand awareness and customer trial with its newest product innovation:...
Impossible Foods has launched its first national advertising campaign targeting meat eaters who haven’t yet tried Impossible products, specifically its flagship product, the plant-based Impossible Burger.
As more consumers adopt a “research-online-buy-offline” approach, providing accurate, consistent product information across channels and on packaging is essential for driving discovery, initial trial and repeat purchases – and yet, most manufacturers...
The pandemic’s negative impact on sleep, anxiety and mental health is creating a unique marketing opportunity for low caffeine coffee, which can deliver an energy boost without the jitters or negative impact on circadian rhythms, but which previously...
Years before the coronavirus pandemic shined a harsh light on the fragility of long, global supply chains dominated by a handful of multinational companies, Kim Bryden founded Cureate to connect local food and beverage manufactures with large institutional...
As concerns about cultural appropriation and misrepresentation bubble up alongside the push for social equity, food and beverage industry stakeholders are delicately navigating consumers’ sometimes-conflicting demands for authenticity and innovation.
Recognizing “time is not on our side when it comes to climate change” and that “what is good for the planet is good for our brand,” Horizon Organic is bringing consumers along on its ambitious five-year journey to become the first carbon positive dairy...
After selling to Campbell’s in 2013 for $249m, organic baby food maker Plum Organics has been acquired by Sun-Maid Growers of California, which is expanding its portfolio to provide more options for its target audience: "the balancer mom," says...
Despite a double-digit increase in retail sales during the pandemic, most grocery retailers continue to grapple with tight profit margins which could be squeezed further as restaurants and the foodservice industry reopen but many coronavirus-related expenses...
Valued at $6.8bn in the US alone (according to Research&Markets), the market for hydroponically-grown produce is no longer niche and poised for strong growth over the next several years, predicts BrightFarms, a company growing a variety of leafy greens...
A new early-stage venture capital fund sees significant upside for financing food and beverage startups that may be too small for many other VC investors, but which in a few years could help meet “pent up demand” for innovation from large CPG players...
No longer seen as the budget option by consumers, private label brands are continuing to differentiate themselves from national brands in quality and innovation, according to private label market research firm Daymon.
Sales and the amount of meat consumed at retail in the US increased double digits in 2020 over the prior year while household penetration held steady at 98.4%, despite an increase in flexitarians and a drop in meat-eaters, according to recently released...
Indoor vertical farming company, AeroFarms, has entered an agreement to merge with Spring Valley Acquisition Corp to become a publicly traded company on the NASDAQ in a transaction that's expected to close in the second quarter.
