Food retail and e-commerce

Trust is one of the most influential factors when making a food purchase and big food companies are scrambling to regain it. ©GettyImages/Goran13

Rabobank: What can big food companies do to rebuild consumer trust?

By Mary Ellen Shoup

Big food manufacturers have increasingly recognized that their scale and robust supply chains aren’t enough to stay competitive and turn around years of little to no growth, and are refocusing their efforts on restoring consumer trust, says Rabobank.

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