Consumers and food marketers alike are increasingly referencing ‘clean’ eating – and clean living. But what does this mean in practice, do expectations vary by brand and category, and are definitions of clean-label moving beyond the ingredients list to...
The frozen food category has been a core grocery purchase for nearly all consumers. However, the frozen food aisle can benefit from an image overhaul, leaving behind its reputation as back-up food stockpiled in the home freezer for weeks, to a quality...
New brand RightRice – a vegetable rice grain made up of over 90% vegetables and 10% rice - has launched exclusively with Whole Foods Market nationwide and on Amazon where it intends to reinvigorate the rice aisle.
Beginning this spring, the FDA will begin routine inspections of large domestic and international farms (excluding sprouts operations) as part of the Produce Safety Rule established under FSMA to better address food borne illnesses linked to fresh produce....
Antioxidants found in grain bran (alkylresorcinols) could serve as a natural alternative to synthetic preservatives, helping manufacturers meet demand for cleaner labels, according to a new study by researchers at Penn State University.
The road from startup to category leader is not for the faint of heart, and there are few end-to-end resources available to an emerging brand that can guide food entrepreneurs on branding and packaging all the way through to sales and marketing strategy.
To what extent do food labels encourage healthier eating? A study led by researchers from the Friedman School of Nutrition Science and Policy at Tufts University assessed the effectiveness of different types of food labels on consumers’ eating behaviors....
The rise of diets – paleo, plant-based, Whole 30, keto, even ‘lazy keto’ – has created a challenging environment for food and beverage marketers trying to establish and grow a strong consumer following.
In its final GMO labeling rule - released this morning - the USDA says it will not mandate the labeling of highly refined ingredients from GM crops if no ‘modified genetic material’ is detectable, but it will allow manufacturers to make voluntary disclosures...
Kellogg’s has become the latest high-profile food brand to face legal action over the alleged presence of trace levels of the herbicide glyphosate in its products, which the plaintiff argues that reasonable consumers would not expect to see in their foods...
Synthetic biology specialist Amyris has embarked on a mission to capture 30% of the global stevia sweeteners market by 2022 with a Reb M sweetener produced from cane sugar by a modified yeast strain, that it claims gives it a clear competitive advantage...
For startups, balancing inventory to meet supply while minimizing waste is a make-or-break challenge that could prompt some entrepreneurs to project conservatively, but the founder of dried fruit startup Rind Snacks cautions this strategy could back fire...
Bunge North America has added a non-GMO lentil flour to its portfolio that the company says can serve as a “functional equivalent substitute” for modified starches and can be appear as “lentil flour” in an ingredient deck, appealing to consumers searching...
PepsiCo has acquired Health Warrior, Inc. -- a plant-based protein company specializing in 100-calorie snack nutrition bars -- its first brand investment of the newly-formed entity, The PepsiCo HIVE.
