Health & Wellness

Study weighs value vs. health goals in consumer mindset

By Maggie Hennessy

It’s been 10 years since McDonald’s scrapped the ‘supersize’ menu from its restaurants, but the value concept of getting more food for the same amount of money remains an effective business tool for the food industry, and tends to have negative implications...

Got Chocolate Milk? Olympic campaign will 'extend product equity'

Got Chocolate Milk? Olympic campaign will 'extend product equity'

By Mark ASTLEY

The new Built with Chocolate Milk campaign, the flavored, mustache-free sister of Got Milk?, will provide the US dairy industry with an opportunity to develop the "brand and nutritional equity" of milk, the organisation behind it has claimed.

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