Health & Wellness

Selling protein to boomers (without mentioning muscle wastage)

Special edition: Protein-rich foods, the next generation

Selling protein to boomers (without talking about muscle wastage…)

By Elaine WATSON

As any self-respecting baby boomer will tell you, getting old is something that happens to other people, and being told you’re not as sprightly as you once were is not the best way to get you to part with your hard-earned cash.

Are we on the cusp of a protein renaissance?

Special edition: Protein-rich foods, the next generation

From Chobani to Special K: Are we on the cusp of a protein renaissance?

By Elaine WATSON

Protein, so trend watchers - and opportunistic protein suppliers - keep telling us, is red hot right now, for all ages and both sexes, covering weight management, healthy aging, sports nutrition, and general health & wellness. But is this just hot...

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