The functional beverage consumer and their purchase motivations are just as diverse as the functional beverage category itself, which encompasses everything from sports drinks and energy drinks to ionized/alkaline water and nutrient-infused coffee, says...
The co-founders of the fast-growing banana-based Hakuna Banana and oat-milk based Totes Oats nice-cream brands are bringing their better-for-you pints and bars under the new umbrella brand Must Love to better communicate the company’s core values, leverage...
Nature’s Fynd - a Chicago-based startup growing protein from a micro-organism with origins in the geothermal springs of Yellowstone National Park – is giving consumers a first taste of the novel ingredient via dairy-free cream cheese and meatless breakfast...
Rule Breaker Snacks, an allergy-friendly snack brand featuring chickpeas as its star ingredient, has secured a minority investment from Bimbo Ventures, the venture capital arm of global baking company Grupo Bimbo.
As the second largest employer in the US (with 800,000 employees working in the US), Amazon is offering up to $80 to its front-line workforce who receive both doses of the COVID-19 vaccine.
Plant-based milk is growing at an impressive clip, although not every subsegment is gaining momentum and not every new entrant has struck CPG gold. Barleymilk, however, has the potential to be a major player, and is every bit as exciting as current category...
While the nut butter category has evolved dramatically in recent years - with JIF and Skippy now competing with everything from almond and cashew butters to sunflower seed, mushroom, and chickpea butters - the jams and jellies category doesn’t look wildly...
Whether or not you believe in climate change or the food industry’s contribution to the greenhouse gasses wrapping the earth and changing weather patterns, plenty of consumers do, and they increasingly are buying products based on their environmental...
Updated: CRN urges public health establishments to issue guidance on vitamin D supplement benefits
US Representative Glenn Grothman (R-WI) has introduced a House Resolution to recognize the significant role vitamin D may play in the fight against COVID-19.
While there are plenty of beverages targeting young children, with recent launches from Kraft Heinz (Creative Roots) and Nestlé (Fruity Water) offering low or no-sugar options, there is a gap in the market for teens, claims PepsiCo, which says new launch...
PepsiCo expands its footprint in the burgeoning functional beverage category with today’s launch of bubly bounce – the first RTD extension of the company’s popular and playful sparkling water line that adds “just a subtle kick of caffeine” to help consumers...
Kraft Heinz has ended 2020 on a high note reporting a 6.2% increase in organic net sales and a 27% lift in household penetration in Q4, driven by significant gains in Ketchup, Lunchables, and Ore-Ida.
Hain Celestial is in the market for acquisitions to “bulk up in the categories that we prioritize,” even as it continues to shed underperforming brands and those with less mainstream consumer appeal, CEO Mark Schiller told analysts this week.
The ABV threshold at which kombucha switches from a non-alcoholic beverage to what is effectively 'beer' for tax purposes is currently set at 0.5%. The KOMBUCHA Act, set to be reintroduced to Congress this session, provided the right tax vehicle...
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