Health & Wellness

Juicy Juice path to growth will be through better-for-you new production introductions, says CMO Ilene Bergenfeld.

Juicy Juice evolves to meet parents’ concerns about sugar

By Mary Ellen Shoup

Parents are monitoring sugar content in their kids’ food and beverage products more closely than ever, presenting traditional ‘kid-friendly’ categories such as juice with an opportunity to create more low- to no-sugar options.

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