New research from Jenny Craig suggests that consumer confusion about the meaning of ‘wellness’ could cause marketing campaigns centered on the concept to fall flat unless companies more clearly define – and back with science – how their products support...
When meal kits first burst onto the scene, they were pitched as a way to prep dinner in a hurry. However, the category’s major players are now finding that consumers are looking for even quicker options for every meal occasion - at more accessible prices.
Laird Superfood, maker of fortified non-dairy coffee creamers containing a full range of MCTs, has closed $32m in a private funding round led by co-working tech company WeWork, which the company intends to use for product development and to make small...
Olipop – a sparkling soda featuring 9g fiber per 12oz can – is targeting consumers seeking low sugar beverages with functional benefits and a more accessible flavor profile (and price tag) than kombucha, say the founders, who recently raised $2.5m to...
While there will always be a place in consumers’ hearts – and cups – for freshly brewed classic teas such as English breakfast and tisans like chamomile, shoppers increasingly are looking for premium, innovative options and formats that allow them to...
Food trendspotting is a round-the-clock practice for Campbell’s executive chef, Maria Gamble and her culinary team, who are tasked with finding ways to incorporate new flavors, textures, and ingredients into the company’s product portfolio that will spark...
The multi-level marketing giant Herbalife announced that CEO Richard Goudis resigned due to comments on “expense-related policies and business practices,” the company said in a press release.
The fresh, pared-down look of Tempo Tea’s trio of recently launched sparkling teas in slim cans reflects the brand’s less-is-more approach to caffeine as well as a larger emerging trend in packaging design that maximizes white space and excises superfluous...
Despite double digits sales growth, Amazon hasn’t been hitting its original targets for online grocery sales as it struggles to get its fresh food business (Amazon Fresh) to take off, Edge by Ascential’s (formerly One Click Retail) 2019 Predictions for...
Snackable egg brand PECKISH - the latest innovation to emerge from California-based brand incubator and investor Sonoma Brands – is expanding into the refrigerated snack section at select retailers, gyms, and corporate cafeterias across the country after...
The rise of diets – paleo, plant-based, Whole 30, keto, even ‘lazy keto’ – has created a challenging environment for food and beverage marketers trying to establish and grow a strong consumer following.
Child-directed TV advertising of high-sugar breakfast cereals has been linked to higher intake of those sugary cereal brands among preschoolers, a study conducted by researchers at Dartmouth-Hitchcock Medical Center concluded.
Americans are snacking at all hours of the day and as the evening hours approach, those snack choices tend to take an indulgent turn into the sweet and decadent (according to Mintel). So why not position an ice cream brand to address this nighttime snacking...
The FDA recently reiterated that adding CBD to foods or supplements is illegal, regardless of the new hemp provisions in the Farm Bill, as it was first investigated as a drug. However, it is now “taking new steps to evaluate” whether to issue regulations...
