Health, Wellness & Nutrition

Small group of health category ‘superusers’ spend $161bn per year

AlixPartners survey highlights the potential of health category 'super' consumers

Small group of health category ‘superusers’ spend $161bn per year

By Maggie Hennessy

Despite that they comprise just 26% of the population, Americans who spend more than 40% of their food and beverage budgets on health and wellness-related products account for 61% of total spending for the sector, or more than $161 billion annually, according...

Nestlé links with US human cell supplier to advance nutrition research

Nestlé links with US human cell supplier to advance nutrition research

By Shane STARLING

Nestlé Institute of Health Sciences (NIHS) has inked a deal with a Wisconsin-based biotech firm that will keep it in supply of human brain and liver cells for nutrition testing purposes with a focus on drinks, smoothies and other products targeting diabetes...

Study weighs value vs. health goals in consumer mindset

Study weighs value vs. health goals in consumer mindset

By Maggie Hennessy

It’s been 10 years since McDonald’s scrapped the ‘supersize’ menu from its restaurants, but the value concept of getting more food for the same amount of money remains an effective business tool for the food industry, and tends to have negative implications...

Got Chocolate Milk? Olympic campaign will 'extend product equity'

Got Chocolate Milk? Olympic campaign will 'extend product equity'

By Mark ASTLEY

The new Built with Chocolate Milk campaign, the flavored, mustache-free sister of Got Milk?, will provide the US dairy industry with an opportunity to develop the "brand and nutritional equity" of milk, the organisation behind it has claimed.

Eating nuts daily tied to lower overall death rate: Harvard study

Eating nuts daily tied to lower overall death rate: Harvard study

By Maggie Hennessy

People who ate a daily handful of nuts were 20% less likely to die from any cause over a 30-year period than those who didn’t, according to the largest study of its kind by scientists from the Dana-Farber Cancer Institute, Bringham & Women’s Hospital...

Researchers back zinc citrate bioavailability

Dispatches from #FIE2013

Researchers back zinc citrate bioavailability

By Shane STARLING

A just published study has found zinc citrate is equal to zinc gluconate and higher than zinc oxide in terms of bodily intake, research that could help battle regional deficiencies and conditions like diarrhea.

Decline in soft drinks not catastrophic for beverage industry

Big Interview: Greg Steltenpohl, CEO of Califia Farms and founder of Odwalla

Decline in soft drinks not catastrophic for beverage industry: Odwalla founder

By Maggie Hennessy

“The slowdown of soft drinks is not going to be catastrophic for the beverage industry,” said Greg Steltenphol, CEO of beverage manufacturer Califia Farms and founder of Odwalla, discussing the recent slump in carbonated soft drink sales—particularly...

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