Healthy & Natural

MELT Organic finds white space in the spreads category

MELT Organic finds white space in the sluggish spreads category

By Elaine WATSON

Partially hydrogenated oils are being phased out by many margarine and spreads brands, but many shoppers still see them as ‘highly processed’ and less 'natural' than butter, and sales are going backwards. MELT Organic, by contrast, is still...

The babyfood category is ripe for reinvention, says OrgaNums

The baby food category is ripe for reinvention, says OrgaNums

By Elaine WATSON

Refrigerated babyfood presents merchandising challenges for retailers, but has the potential to create a new super-premium subsegment in a category in need of fresh thinking, says Ashley Rossi, founder of organic baby food brand OrgaNums, which debuted...

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