Healthy snacking

Which breakfast products have the highest purchase intent scores?

Which new breakfast products have the highest purchase intent scores?

By Elaine Watson

New data from Instantly’s Product Watch tool - a "live, crowd-sourced insights engine" which gathers insights from an army of consumers via their mobile phones as they shop – reveals fairly low purchase intent scores on many of the recent launches...

5 strategies to maximize snack sales

5 strategies to maximize snack sales

By Elizabeth Crawford

Sales of snacks are poised for significant growth in the U.S. in the next five years, but for the category to reach its full potential, manufacturers need to go beyond new product launches to fully exploit all opportunities for growth, according to a...

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