Healthy snacking

McCormick outlines ambitious plan to boost sales 4-6% in 2015

McCormick outlines ambitious plan to boost sales 4-6% in 2015

By Elizabeth Crawford

Flavor and spice behemoth McCormick & Company’s ambitious goal to increase sales 4% to 6% in local currency in 2015 hinges on increased consumer demand for bold flavors and healthier foods, product innovation, increased marketing and “customer intimacy,”...

Convenience stores emerge as health food destination

Convenience stores emerge as health food destination

By Elizabeth Crawford

More consumers are seeking healthy foods and beverages at convenience stores, creating an opportunity in a previously often overlooked channel for manufacturers of these products to expand their reach, according to new market research from Technomic. 

4 factors to evaluate the potential impact of a health claim

4 factors to evaluate the potential impact of a health claim

By Elizabeth Crawford

Positive health claims, such as those touting the benefits of a food, diet or quality, more effectively motivate the general public than negative or fear-based claims that attempt to scare people into action, according to a recently published study in...

Rabobank reports on astounding growth in RTE popcorn

US sales of ready to eat popcorn grew 25% to an estimated $750m in 2014

The 'astounding' reinvention of popcorn as "Millennial friendly, cool and healthy”

By Elaine Watson

“Tired brands and off-trend categories should take inspiration from the astonishing turnaround in the fortunes of popcorn,” according to a new report from Rabobank International, which reveals that US sales of the bagged, pre-popped, ready-to-eat (RTE)...

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