Labeling, marketing & advertising

How to effectively label your food product. GettyImages

How to effectively label your food product

By Donna Eastlake

Front- and back-of-pack food and nutrition information is essential. Here’s how to ensure the details are legally tight to not only attract customers, but to keep them safe.

Source: Getty/Kobus Louw

Future Food Tech Alternative Proteins

[Watch] Functional ingredients may drive diversification in milk alternatives

By Deniz Ataman

Plant-based milks offer great potential to not only mimic the nutritional profile of dairy milk, but also distinguish itself through taste, texture, functionality and technologies like precision fermentation, Lynn Dornblaser, director of innovations and...

Film tie-ins are a popular marketing strategy in food and beverage. Image Source: Getty Images/Andrew Brookes

Do film tie-ins boost sales?

By Augustus Bambridge-Sutton

Many film studios use tie-ins with food and beverage brands to market their motion pictures. But does this drive sales for the food and beverage products themselves?

Image: Getty/Justin Paget

Tesla enters the candy market

By Natasha Spencer-Jolliffe

He’s disrupted the car, space and social media sectors, is Elon Musk now coming for the confectionery industry?

Unilever's volume growth in some areas has improved since Q1. Image Source: Augustus Bambridge-Sutton

Unilever aims to grow through volume, not price

By Augustus Bambridge-Sutton

Unilever’s half-year results showed a decline in pricing growth due to deflation in some markets. Instead, the company wants to grow through volume.

Butter Buds expands beyond butter, focuses on dairy concentrates

IFT FIRST 2024

Butter Buds expands beyond butter, focuses on dairy concentrates

By Deniz Ataman

Butter Buds, a supplier of dairy concentrates and flavor solutions, is rebranding itself to reflect its expanded product line and focus on meeting the evolving needs of the dairy and non-dairy markets, Mike Ivey, national sales director at Butter Buds...

Source: D. Ataman

Sweets & Snacks Expo

Smart Sweets unveils new formula across portfolio at Sweets & Snacks

By Deniz Ataman

Better-for-you gummy maker, Smart Sweets, launched its new and improved formula across its portfolio, including five new SKUs, catering to consumers seeking healthier candy for nearly any type of occasion, Katrina Hahn, Smart Sweets’ co-CEO, told FoodNavigator-USA...

Source: D. Ataman

Summer Fancy Food Show

Cooking up diverse flavors and textures in the pasta category

By Deniz Ataman

Pasta is evolving to fit consumer preferences for convenient and accessible cooking at home, while creating improved taste, texture and packaging, according to category players showcasing at the Summer Fancy Food Show in New York City last month.

Source: D. Ataman

Summer Fancy Food Show at Summer Fancy Food Show

Unpacking US caviar business models at Summer Fancy Food Show

By Deniz Ataman

Despite a shared commitment to domestic aquaculture, non-profit North Star Caviar carves a unique niche with its focus on sustainable paddlefish caviar, contrasting with Marky's sturgeon farm’s dedication to producing the US's only beluga and...

Source: Getty/pixdeluxe

Equitea on addressing the ‘relatability’ factor in RTD tea

By Deniz Ataman

Equitea, maker of cold brewed USDA organic teas, wants to destigmatize mental health and improve access to wellness products, the company’s co-founder and CEO Quentin Vennie told FoodNavigator-USA during BevNet Live in New York earlier this month.

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