Labeling, marketing & advertising

Ethical claims create health halos, study suggests

Ethical claims create health halos, study suggests

By Caroline Scott-Thomas

Ethical production claims such as ‘fair trade’ may influence how consumers perceive calorie content, according to new research published in the journal Social Psychological and Personality Science.

Twinkies maker Hostess Brands files for bankruptcy

Twinkies maker Hostess Brands files for bankruptcy

By Caroline Scott-Thomas

Wonder bread and Twinkies maker Hostess Brands has filed for Chapter 11 bankruptcy to allow it to restructure, but does not expect to stop producing or delivering any of its products during the process, the company said on Wednesday.

Kellogg chief executive John Bryant faced a grilling from analysts at last month's Q3 earnings call

Kellogg momentum has slowed again in Q4, claims analyst

By Elaine Watson

Kellogg might have been outpacing rivals in the cereals category in the first three quarters but its volumes have started to drop off again and it remains under pressure thanks to “weak fundamentals”, according to a new report.

Consumers see red over Coke’s white can campaign

Consumers see red over Coke’s white can campaign

By Caroline Scott-Thomas

Coca-Cola is switching back to iconic red for its Classic Coke cans just one month after introducing white cans as part of a holiday season campaign, following consumer complaints that they had confused the sugar-containing version with Diet Coke.

Local food demand growing faster than infrastructure, USDA finds

Local food demand growing faster than infrastructure, USDA finds

By Caroline Scott-Thomas

Local food infrastructure needs to deepen to ensure production can grow in line with consumer demand, which may be greater than previously thought, according to a new report from the USDA’s Economic Research Service (ERS).

Local and organic logos influence women more than men, study suggests

Local and organic logos influence women more than men, study suggests

By Caroline Scott-Thomas

Local and organic certification labels may increase the likelihood that women will purchase a product, as well as their willingness to pay a premium – but men are less likely to be influenced by logos, according to a study published in HortScience.

Can Morrison reheat Campbell's lukewarm soup sales?

Campbell Soup beats estimate, but profit falls

By Caroline Scott-Thomas

Campbell Soup Company has reported a 5% drop in net earnings in the first quarter as soup demand continues to fall in the United States, although the company is beginning to see the first fruits of a turnaround program.

Sugar industry amends complaint against HFCS industry

Sugar industry amends complaint against HFCS industry

By Caroline Scott-Thomas

Sugar growers have amended a lawsuit against the Corn Refiners Association (CRA), claiming that some members of the association have conspired to engage in false advertising – an accusation the CRA denies.

All aboard the artisanal food bandwagon

All aboard the artisanal food bandwagon

By Caroline Scott-Thomas

Many consumers are rejecting processed food and reconnecting with their food supply – and major food manufacturers are getting on board with a new wave of products dubbed ‘artisanal'.

Not great for the waistline... but it's 'all-natural'...

Poll: Do we need a clearer definition of ‘natural’?

By Elaine Watson

In the world of food marketing, perception is everything. Consumers want foods that sound wholesome, friendly, and above all “natural” – although they are rarely able to articulate what this means.

Court dismisses ‘processed’ fiber case

Court dismisses ‘processed’ fiber case

By Caroline Scott-Thomas

A Chicago district court has dismissed a complaint alleging that General Mills and Kellogg Company should have specified on-pack that their Fiber One, Fiber Plus and other bars contained “processed” fiber.

Consumer groups file complaint over ‘stealth’ PepsiCo ads

Consumer groups file complaint over ‘stealth’ PepsiCo ads

By Caroline Scott-Thomas

Consumer groups have filed a complaint with the Federal Trade Commission (FTC) against PepsiCo and its subsidiary Frito-Lay, claiming that it uses deceptive and unfair marketing techniques to attract teenage customers.

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