Natural claims

Rosemary extract sees ‘substantial growth’ in shelf extension

Rosemary extract sees ‘substantial growth’ in shelf extension

By Maggie Hennessy

As manufacturers and consumers alike continue to call for clean-label preservatives, natural options like rosemary extract are gaining traction in the market as a safe, effective alternative to synthetic shelf life extenders like BHA, BHT and the antioxidant...

Vinegar beverage shows blood sugar management potential

Vinegar beverage shows blood sugar management potential

By Stephen DANIELLS

Vinegar (acetic acid) should be ‘purposefully’ integrated into more food matrices, say the researchers behind a new study which reports the potential blood sugar management potential of a vinegar beverage.

Kicking aspartame? The rise and rise of PÜR Gum

Big interview: Jay Klein, founder & CEO, Action Candy Company (PÜR Gum)

Kicking aspartame? The rise and rise of PÜR Gum

By Elaine WATSON

You don’t launch a new brand in the gum category by calling the buyer at Walmart and asking nicely for some shelf-space at the checkout between Juicy Fruit and Trident, observes the founder of aspartame-free PÜR Gum. 

PepsiCo brand Naked Juice cuts ‘all natural’ claim after $9m US payout

ACTION WILL REIGNITE ROW OVER WHETHER FDA SHOULD BETTER DEFINE 'NATURAL'

PepsiCo brand Naked Juice cuts ‘all natural’ claim after $9m US payout

By Ben BOUCKLEY

PepsiCo brand Naked Juice will stop using ‘all natural’ to describe its products due to lack of detailed regulatory guidance around the word ‘natural’, after agreeing to settle a class action for $9m.

Tropicana’s ‘pure and natural’ OJ headache persists

CLASS ACTION AGAINST PEPSICO BRAND RUMBLES ON

Tropicana’s ‘pure and natural’ OJ headache persists

By Ben BOUCKLEY

PepsiCo brand Tropicana has failed in its bid to dismiss a US class action that claims it falsely labeled its orange juice as ‘100% pure and natural’ despite pasteurization, processing, coloring and flavoring.

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