Attempts to link ‘all-natural’ clean-labeling policies with the healthy eating agenda have been so successful that research now shows shoppers equate ‘healthy’ with ‘natural’ or ‘minimally processed’ foods.
Industry-backed ad watchdog the National Advertising Division of the Council of Better Business Bureaus (NAD) has taken issue with Gerber over its use of the terms ‘natural’ and ‘immune support’ on products for toddlers.
New standards to underpin the use of the word ‘natural’ on meat & poultry products and snacks & cereals should be released by the Natural Products Association (NPA) next year as part of its Natural Seal certification scheme.
We need a formal definition of ‘natural’ to ensure it is used more consistently in food labeling and marketing– and the FDA should provide it - according to the results of the latest FoodNavigator-USA/NutraIngredients-USA poll.
The row over the use of the term ‘natural’ on food packaging has intensified with the publication of a new report accusing leading cereal firms of duping shoppers with their own “self-serving” definitions in the absence of any legal criteria.
A federal judge has dismissed Hormel Foods’ claim that meat products containing sodium lactate or potassium lactate are misbranded as ‘natural’, because the USDA has not issued a final agency action, according to court papers.