Natural claims

Is it too risky to market foods containing GMOs as 'all-natural'?

Is it too risky to market foods containing GMOs as 'all-natural'?

Consumers, market researchers tell us, want foods that are ‘wholesome’, ‘authentic’, and above all ‘natural’, although few of them can articulate what this means. And they are not alone. Regulators have not had much of a stab at defining ‘natural’ either,...

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