Natural claims

How easy - and how expensive - is it to source non-GMO ingredients?

How easy - and how expensive - is it to source non-GMO ingredients?

By Elaine WATSON

With the debate over Prop 37 heating up, a new class action lawsuit over ‘all-natural’ claims on products containing GMOs filed every week, and Monsanto in the firing line following a damaging study on GM maize, more and more manufacturers are exploring...

Kalsec rosemary extracts “allow for addition directly into the cereal and provide performance without contributing the bitter, off flavors associated with other natural antioxidants”, says Gary Augustine

Natural antioxidant offers shelf-life boost for extruded cereals

By Elaine WATSON

Rosemary extracts can deliver a significant reduction in the formation of hexanal - a marker for oxidation in foods - without the bitter off-flavors associated with other natural antioxidants, tests by natural extract specialist Kalsec have revealed. 

Plaintiff Kevin Anderson argues that Jamba Juice’s ‘all-natural’ smoothie kits deceive consumers because they contain “unnaturally processed, synthetic and/or non-natural ingredients” including ascorbic acid, citric acid, xanthan gum and steviol glycosides...

Jamba Juice all-natural lawsuit moves into new phase

By Elaine Watson

A California judge has granted in part a motion to dismiss a class action lawsuit filed against Jamba Juice over ‘all-natural’ claims, but has given the plaintiff the right to amend his complaint.

Nature Valley products are not ‘100% natural’, lawsuit claims

Nature Valley products are not ‘100% natural’, lawsuit claims

By Caroline Scott-Thomas

General Mills is the latest food company to face litigation over claims that its products are 100% natural, with a lawsuit alleging that maltodextrin and high maltose corn syrup used in Nature Valley products are artificial ingredients.

Attention food scientists! Get your positions out there and onto the web, provide credible, reasonable, sober information

Is the food industry under attack from an ‘NGO/media complex’?

By Elaine Watson

With NGOs increasingly turning their attention to food production - and often doing a better job than the food industry of engaging with the media - the debate about issues from biotechnology to BPA will only become more polarized, one author has predicted.

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