Natural claims

Image: LaCroix website

Complaints lodged by 'professional liars' on a mission to 'falsely attack our brand integrity,' alleges LaCroix

LaCroix maker slams ‘professional liars’ behind new lawsuit challenging its all-natural credentials

By Elaine Watson

LaCroix maker National Beverage Corp says third-party tests prove unequivocally that its sparkling waters contain “no trace of artificial or synthetic additives” after being hit with a second lawsuit alleging it falsely markets its wares as ‘100% natural.’...

Soom Foods hopes consumers will use date syrup as a substitute for maple syrup, honey, and agave. Photo: Soom Foods

Soom Foods sees bright future for date syrup in the US market

By Mary Ellen Shoup

Soom Foods spent over five years educating American consumers on the versatility of tahini (sesame paste) that can be used in anything from milkshakes and smoothies to a popcorn topping and as a salad dressing. The company’s next conquest is silan, a...

 ©GettyImages / Janie Airey

NEWS IN BRIEF

Cargill: ‘Generation Yum’ seeks closer connection to agriculture

By Mary Ellen Shoup

Young consumers (18- to 34-years-old) or ‘Generation Yum’ (a term coined by food author Eve Turow) are growing increasingly interested in learning where their food comes from and care more about animal welfare than older generations, recent research by...

©GettyImages / Jacobs Stock Photography Ltd

Study: What kind of impact does food labeling have on consumption?

By Mary Ellen Shoup

To what extent do food labels encourage healthier eating? A study led by researchers from the Friedman School of Nutrition Science and Policy at Tufts University assessed the effectiveness of different types of food labels on consumers’ eating behaviors....

Getty Images / CalypsoArt

Q&A WITH EWG

What food companies should keep in mind for social responsibility in 2019

By Adi Menayang

Food industry communications agency Eat Well Global (EWG) announced this week that it received B Corporation certification. We sat down with EWG managing partner Erin Boyd Kappelhof to pick her brain about how food companies should approach social responsibility...

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