Natural sweeteners

Is stevia’s market potential limited by cost?

Is stevia’s market potential limited by cost?

By Caroline Scott-Thomas

Stevia’s expense compared to other sweeteners is a major market limitation, according to a new paper on the stevia market, although industry players say they are working to bring its price down.

Could sugar shake off its bad boy image?

Could sugar shake off its bad boy image?

Sugar could be shedding its bad boy image to take a surprise spot on the public’s list of trusted ingredients, as manufacturers look to appeal to more savvy consumers.

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