The FDA’s non-objection in December that the stevia-derived sweetener Reb A was generally recognized as safe (GRAS) was greeted with much fanfare – but how has it been received so far by industry and consumers?
With over 300m obese adults worldwide, it is no wonder that the food industry is keen to offer tasty possibilities to consumers looking to lose weight, and keep it off. The trend is now becoming 'unstoppable', say industry executives.
Bell Flavors and Fragrances has developed a range of honey replacers to respond to uncertainties on the global honey market as colony collapse disorder (CCD) has diminished bee colonies around the world.
There are now even more options for food manufacturers seeking to reformulate with stevia-derived sweeteners, as Cargill becomes the latest to launch a flavor range to deal with their potentially problematic aftertaste.
The potential of stevia-derived sweeteners for use in organic foods could be limited because of the plant’s diversified cultivation and Reb A’s processed nature, according to Euromonitor International.