There are now even more options for food manufacturers seeking to reformulate with stevia-derived sweeteners, as Cargill becomes the latest to launch a flavor range to deal with their potentially problematic aftertaste.
The potential of stevia-derived sweeteners for use in organic foods could be limited because of the plant’s diversified cultivation and Reb A’s processed nature, according to Euromonitor International.
Cargill has claimed that the market for its sucromalt sweetener will widen after acheiving FDA generally recognized as safe (GRAS) status last week, and as consumers increasingly demand healthier foods.
The USDA has chosen not to change laws on genetically engineered sugarbeets in a lawsuit filed by the Center for Food Safety and Earthjustice requesting a review of deregulation for the beets last month.
Reb A is moving into the sports drink market as Dr Pepper Snapple becomes the first of the big three soft drinks manufacturers to release a zero-calorie sports drink sweetened with Reb A, the natural sweetener derived from the leaves of the stevia plant.
Dr Pepper Snapple has released an all-natural version of its iced tea which uses high fructose corn syrup (HFCS) instead of sugar, but has denied that it was driven by trends for natural ingredients or any consumer choice to avoid HFCS.
PureCircle has announced it has entered into a partnership with Cerilliant to develop and supply certified reference materials for its stevia-derived sweeteners, responding to demand for high quality Reb A.