Natural sweeteners

IFT trend tour: Naturally sourced

Dispatches from IFT

IFT trend tour: Naturally sourced

At the IFT trade show in Anaheim, Caroline Scott-Thomas followed the naturally sourced trend tour, and caught up with some of the companies highlighting natural products at the show.

Is stevia’s market potential limited by cost?

Is stevia’s market potential limited by cost?

By Caroline Scott-Thomas

Stevia’s expense compared to other sweeteners is a major market limitation, according to a new paper on the stevia market, although industry players say they are working to bring its price down.

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