Sugar could be shedding its bad boy image to take a surprise spot on the public’s list of trusted ingredients, as manufacturers look to appeal to more savvy consumers.
Reb A is moving into the sports drink market as Dr Pepper Snapple becomes the first of the big three soft drinks manufacturers to release a zero-calorie sports drink sweetened with Reb A, the natural sweetener derived from the leaves of the stevia plant.
Dr Pepper Snapple has released an all-natural version of its iced tea which uses high fructose corn syrup (HFCS) instead of sugar, but has denied that it was driven by trends for natural ingredients or any consumer choice to avoid HFCS.
PureCircle has announced it has entered into a partnership with Cerilliant to develop and supply certified reference materials for its stevia-derived sweeteners, responding to demand for high quality Reb A.
A new partnership between a stevia supplier and a flavors and ingredients firm will speed the process of bringing low-calorie stevia-sweetened products to market, the companies claim.
Givaudan has claimed it has discovered the bitter taste receptors triggered by Reb-A, the natural, high intensity sweetener derived from the leaves of the stevia plant.
Food manufacturers need to better understand consumer tactics for dealing with the economic crisis and employ palatable strategies to answer to a fresh set of values, according to a report from Packaged Facts.
GLG Life Tech has upgraded its stevia processing line at its plant in China to boost its output of rebiana that is of a higher purity, which associated with a better taste profile.
PureCircle has appointed Jordi Ferre to its senior management team in the US to spearhead the commercial development of the all-natural, zero calorie stevia-derived sweetener, Rebaudioside A (Reb A).
The tabletop sweetener company Merisant Worldwide has filed for bankruptcy in a move which it says will free up more cash to invest in its new stevia-derived sweetener PureVia.
GLG Life Tech Corporation may open up stevia plants in other countries following the announcement that it has begun operations at two new processing facilities for the sweetener in China.
GLG Life Tech Corporation said it had underestimated the capacity of its two new stevia processing plants in China as projections have now nearly doubled.
Reb A supplier PureCircle has joined with Firmenich in an exclusive global collaboration which aims to provide a formula for applications using the stevia-derived sweetener, not just the ingredient.
![Snapple: “[The phrase] 'Sorta Sweet' is precisely the kind of subjective statement, rather than an objective fact, that courts routinely find to be non-actionable puffery.” (Picture credit: Straight Up Tea)](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/food-beverage-nutrition/foodnavigator-usa.com/article/2021/01/21/sorta-sweet-does-not-imply-low-sugar-argues-snapple-beverage-corp-as-it-urges-court-to-toss-fanciful-lawsuit/12117742-1-eng-GB/Sorta-sweet-does-not-imply-low-sugar-argues-Snapple-Beverage-Corp-as-it-urges-court-to-toss-fanciful-lawsuit_wrbm_tiny.jpg)
