Honolulu-based Shaka Tea - the first Hawaiian ready-to-drink iced tea, and the first brewed with māmaki, a plant that only grows in the Hawaiian islands – has unveiled a new look, reformulated its wares to reduce sugar, and closed its second round of...
Would a professional athlete drink this? The founders of NOOMA – one of a new wave of sports drinks boasting cleaner labels and less sugar – can reliably answer in the affirmative, as both Jarred and Brandon Smith played hockey for a living, and formulated...
What's the difference between a great brand, and beautiful packaging design? Will PepsiCo's Drinkfinity concept be a hit in the US? And could sprinkling 'fairy dust' amounts of on-trend functional ingredients in your beverage - and...
After establishing itself as a top player in the honey category with strong year-over-year growth, Nature Nate’s Honey Co. is expanding into adjacent categories where a company executive said it can offer “real, clean” alternatives to existing products...
The success of high-protein, low cal brands Halo Top and Enlightened notwithstanding, most Americans don't head to the ice cream aisle for a protein fix, argues the CEO of Arctic Zero, who says his new light ice cream can compete with these brands...
‘This is a breakthrough product that could ultimately make sugar obsolete'
The term ‘game-changer’ is bandied around with wearying regularity by food start-ups, but HEYLO – a patented combination of acacia fiber and stevia promising to blow rivals out of the water in the sugar replacement stakes – may actually warrant this moniker,...
From entrepreneurs pioneering new farming methods and food technologies, to big brands adjusting to the changing landscape, FOOD VISION USA 2017 brought together a wide cross-section of industry players to explore how the industry is facing the challenges...
Every 21 seconds someone in the US discovers they have diabetes, setting a breakneck pace that is fueling a 6% annual increase in the number of Americans diagnosed with the chronic disease for which there is no cure, but which can be managed in part through...
PureCircle has partnered with tobacco farmers in North Carolina (US) to commercially grow its StarLeaf stevia for the next planting season, to meet growing demand for food and beverage launches using the plant-based sweetener.
California-based SweeGen has received a GRAS no objections letter from the FDA for the use of its Bestevia branded Reb-D - manufactured from stevia leaf extracts converted to Reb D using enzymes – for use as a general purpose sweetener for food and beverage...
Held at the W hotel in Chicago Nov 13-15, FOOD VISION USA brought together a glittering array of speakers from big and small food brands, spanning topics from food e-commerce and meal kits to clean-label trends, clean meat, hydroponics and whether the...
Monk fruit is still more expensive than stevia, but significant progress is being made on tackling the pricing and regulatory issues that have historically held the market back, says Layn Corp, a leading supplier of monk fruit and stevia based natural...
Stevia specialist Sweet Green Fields (SGF) is deploying so-called ‘intelligent tongue’ technology in its quest to identify blends of steviol glycosides and other natural ingredients (taste enhancers, modulators) that most closely match the taste profile...
Amazon can be an “insanely disruptive” platform for challenger brands willing to put in the time and effort to understand how to maximize their prospects on the site, says Pyure Brands, which is giving far larger rivals a run for their money in the stevia-based...
PepsiCo is seeking to patent a technique of producing the sugary-tasting steviol glycoside Reb M via an enzymatic method that delivers "higher purity at a lower cost.”
