Social Media

Stouffer’s harnesses blogger power to reach new consumers

Stouffer’s harnesses blogger power to reach new consumers

By Adi Menayang

A lot has changed since Abraham and Mahala Stouffer transformed their buttermilk and biscuits stand in 1920s Ohio into a chain of restaurants spanning the rustbelt, which then expanded into one of the first frozen TV dinner giants in the nation by the...

 'Food brands actively seek to recruit Facebook users to spread their marketing – seeking likes, tags, comments and photos,' write the authors. Photo: iStock

Facebook could be making kids fat: report

By David Burrows

Food and drink brands are restricting their use of websites to promote unhealthy products to children, instead using social media giant Facebook, an Irish report has found.

Source: Hain Celestial

Hain Celestial outlines strategy to almost double in size

By Elizabeth Crawford

Hain Celestial hopes to stay “one step ahead” of the conventional CPG manufacturers now flocking to the increasingly popular natural and organic space, which the New York-based firm has dominated for years, by better customizing marketing, pricing and...

Source: iStock

Crowdfunding platform & incubator team to give startups early leg-up

By Elizabeth Crawford

An unconventional partnership between the crowdfunding website Barnraiser and KRAVE Jerky founder Jon Sebastiani’s new incubator and venture fund Sonoma Brands will create a new paradigm for fundraising and marketing that promises earlier, more sustained...

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