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Do scientists need to get down from their ivory towers and try to make food science more 'approachable and easy to digest'?

'Nowadays, a food crisis starts when the Food Babe is on line two'

'Pseudoscience-busting' blogger behind SciBabe talks food science for meme lovers

By Maggie Hennessy

In an era of shorter consumer attention spans and heightened suspicion about food science, the packaged food and beverage industry can take a page from the world of pop culture and bring food science down to earth with humor and proactive transparency.

Super Bowl ad a win for Mexican avocados

Super Bowl ad a win for Mexican avocados

By Maggie Hennessy

Two months following the premiere of the first-ever fresh produce TV advertisement during the Super Bowl as part of a $46 million marketing campaign, Avocados From Mexico (AFM) says its big investment is paying off as avocado imports are up by record...

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