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Super Bowl ad a win for Mexican avocados

Super Bowl ad a win for Mexican avocados

By Maggie Hennessy

Two months following the premiere of the first-ever fresh produce TV advertisement during the Super Bowl as part of a $46 million marketing campaign, Avocados From Mexico (AFM) says its big investment is paying off as avocado imports are up by record...

McCormick outlines ambitious plan to boost sales 4-6% in 2015

McCormick outlines ambitious plan to boost sales 4-6% in 2015

By Elizabeth Crawford

Flavor and spice behemoth McCormick & Company’s ambitious goal to increase sales 4% to 6% in local currency in 2015 hinges on increased consumer demand for bold flavors and healthier foods, product innovation, increased marketing and “customer intimacy,”...

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