A Senate committee hearing on energy drinks marketing yesterday uncovered some skeletons in the advertising closets of three companies there as witnesses, suggesting some reexamination of practices is in order, one observer said.
A strategy of rationalizing production, refocusing brands, key acquisitions and expanding into higher growth segments and markets is succeeding in reinvigorating Campbell Soup Company’s growth potential, CEO Denise M. Morrison told a meeting of analysts...
A small minority of energy drink consumers regularly drink more than one can/shot in one sitting; the peak time for knocking back an energy drink or shot is 3-9pm; and the most popular energy drink combo is Red Bull and 5-Hour Energy.
It is well known that most food shoppers are women, but does the food industry get that in its marketing? Not really, says female marketing expert, author and CEO of The Female Factor, Bridget Brennan.
PEPSICO BOOSTS DISTRIBUTION & MERCHANDISING EFFICIENCY
Sentiment analysis tools that trawl though posts on blogs, facebook, Twitter and other online forums to help companies find out what consumers think about hot-button issues should be applied with more caution, according to one social media specialist.