It is well known that most food shoppers are women, but does the food industry get that in its marketing? Not really, says female marketing expert, author and CEO of The Female Factor, Bridget Brennan.
PEPSICO BOOSTS DISTRIBUTION & MERCHANDISING EFFICIENCY
Sentiment analysis tools that trawl though posts on blogs, facebook, Twitter and other online forums to help companies find out what consumers think about hot-button issues should be applied with more caution, according to one social media specialist.
Spices and seasonings giant McCormick is looking for new ways to engage with consumers via an expanded presence on photo sharing website Pinterest - the third-largest social media site after Facebook and Twitter - says its boss.