Since America was founded – no matter who has been at the helm – we have celebrated a proud ethos as the land of opportunity and abundance: A place where if people are willing to work they can find jobs, build homes and feed their families.
For generations Americans have raised glasses of wine, pints of beer or flutes of champagne to toast to their health and that of their loved ones – only to wake up the next morning to find themselves, and their wallets, in completely the opposite state.
Snacking on cheese is nothing new – whether it be on crackers, as part of a fancy pairing with cured meat and wine or pulled apart as ‘string’ – but consumers’ rising demand for higher protein and their fading fear of fat is taking the trend – and cheese...
Food is undeniably a central force of life, giving us the fuel we need to go about our days, but unfortunately, food also is the number one cause of poor health in America and a leading driver of death and disability.
One of the best places to spot emerging trends is at the Summer Fancy Food Show in New York City where earlier this month more than 2,400 manufacturers and suppliers showcased more than 180,000 products ranging from innovative sweets, better-for-you snacks...
Americans’ obsession with dieting is nothing new, but which diets are in and which ones are out is constantly shifting – creating a marketing nightmare for food and beverage brands that want to link their products to consumers’ desired outcomes.
The baby food aisle is undergoing a renaissance with new packaging, processing and flavor combinations aimed at presenting better-for-you options that promise to help children grow up healthy – and yet, childhood obesity remains a huge problem in the...
Whether it is trying to raise money, build brand awareness or convince a buyer to stock your product on store shelves, knowing how to successfully pitch your company, and yourself, to potential business partners and consumers is essential.
Images of mom preparing dinner alone in the kitchen for her busy family have been a staple in food and beverage marketing for decades, but new consumer research from the Benenson Strategy Group suggests brands that continue to recycle this theme are missing...
When it comes to eating meat in the US, chicken, without a doubt, is the main attraction with Americans consuming an average of 91 pounds last year – that is nearly double the roughly 50 pounds of pork and 55 pounds of beef consumed in the same period,...
Ethical claims on food and beverages sold in the US are almost as ubiquitous as the Nutrition Facts panel and while they are not legally mandated by FDA like nutritional information, some manufacturers might feel like they are just as obligatory given...
Breakfast has long been known as the most important meal of the day, but when people are eating it and what they are reaching for is quickly evolving and as such creating both challenges and opportunities for manufacturers of packaged products, according...
Despite significant headwinds generated by the escalating war on sugar and increasing consumer preferences for healthy products, the confectionery industry is holding its own with sales climbing 1.2% in the last year to reach a whopping $25 billion, according...
The number of class action cases filed against food and beverage companies continues to surge with the number of cases brought last year alone reaching a staggering 170, compared to a mere 20 cases in 2008, according to new research released earlier this...
Growing awareness of the powerful health benefits of mushrooms as well as increasing demand for their rich umami flavor, is quickly elevating the ingredient from the lowly status of the occasional pizza topping or meat substitute for vegetarians to one...
