The co-founders of SuperLeaf hope the upcoming national distribution and launch in March of new flavors of Detox Water will show Americans aloe can offer significantly more benefit than just easing the pain from sunburns.
Parents embracing fruit juices, juice drinks and smoothies for their children because they perceive them as a healthier alternative to sugary sodas is misguided, based on new research that found nearly half of these products marketed to children meet...
With sugar reduction in full swing, the sales opportunity in the salty snacks category is growing fast to the tune of 3.7% annually with a projected $22 billion in sales in the US in 2015, according to a recent Packaged Facts report. And innovative manufacturers...
Organic and Non-GMO claims are both gaining strong traction on US food and beverage labels, while there has been a slight decline in the percentage of new launches featuring 'natural' claims, according to Mintel.
Research showing the repetition of taking multiple bites is more satiating than one piece or bite regardless of the calorie-count is what inspired Enjoy Life Food to develop mini versions of its popular full-sized soft and crunchy cookies and to launch...
In-store demonstrations and sampling at events are tried and true ways to drive initial consumer trial and boost sales, but using the tactic in unconventional places – like on airplanes or in hotel rooms, can provide a more memorable experience and lasting...
Individually wrapped snacks and bars have revolutionized how busy Americans eat by offering on-the-go convenience, but their current, standard size range also could offer too many calories, suggests the CEO of Zing Bars.
Consumers may talk big game about wanting minimally processed “clean” foods, but new research published in BMJ Open found “ultra-processed foods” make up more than half of the average daily calories consumed in the US.
From plant-based protein bars featuring watermelon seeds as their star ingredient to energy bars "infused with a full cup of fair-trade coffee", check out our latest gallery of new product launches - many of which are debuting at Expo West (so...
The founders of Ugly, an unsweet, fruit infused sparkling water brand, believe consumer palates will become less focused on sweet in the coming years. This can open up opportunities for beverages such as unsweetened iced tea, unsweetened cold brew coffee,...
True Foods Inc. wants to make everyday foods “healthier, more delicious and better for our world” by packing them with more vegetables and less added sugar – an ambitious mission to which consumers are responding enthusiastically judging by the startup’s...
Rising food, beverage and agriculture start-ups joined leading retailers, investors and celebrity chefs at Rabobank North America Wholesale's FoodBytes! Brooklyn pitch-slam March 3 to discuss advancing food culture, sustainability and farming.
Fewer Americans are reaching for sugar sweetened beverages, but consumption remains high – prompting a call for more aggressive measures to further reduce ingestion, according to new research released by the Centers for Disease Control and Prevention.
Standup, reclosable pouches are the way to go in the frozen food aisle, which currently is filled with bags that lay flat or boxes with bags inside that don’t reclose, says Rebecca Peress, founder of food startup SWAP.
Think Jerky is bringing the 100-calorie pack to the hugely popular jerky category as a way to make the snack even more portable and to help consumers better reflect on what and how much they eat.
Normally about this time of year the airwaves and social media begin to buzz with messages about getting ready for bikini season or offers to help consumers shed the last few stubborn holiday pounds with special diet foods – but increasingly these types...
The current shift away from dieting and calorie-counting towards eating more whole, nutrient dense foods is a double-edged sword when it comes to fighting the obesity epidemic in America, according to an internationally recognized nutritionist.
Carefully balancing consumers’ age-specific nutritional needs with how and when they eat different foods helped Nestle successfully reduce sodium, sugar and fat significantly in some of its most frequently consumed foods without sacrificing taste.
The exploding sports nutrition market offers significant opportunity for alternative sweeteners taking stevia and erythritol beyond their applications as food ingredients, said Cargill experts.
By Katherine Rich, chief executive of the New Zealand Food and Grocery Council
In January, the much respected British Medical Journal published a paper which aimed to test the success of the Mexican sugar excise tax, which had been levied on sugar-sweetened drinks.
More than half a dozen countries hope to follow Mexico’s successful lead in reducing sugary soda consumption by severely restricting advertising and leveraging heavy excise taxes on the beverages by the end of the year, according to public health advocates.
From the GMO labeling debate and plant-based beverage trends to the infinite potential of algae, FoodNavigator-USA’s 2016/17 editorial calendar of special editions, online forums/events and face-to-face events have the key issues in the North American...
An infusion of $5 million of private and public equity funding will help ready-to-grow and ready-to–eat food manufacturer Back to the Roots expand its distribution in public schools and its product portfolio in the coming year as it strives to “undo food,” according...
As reports of lackluster sales of mid-calorie soda Coca-Cola Life have surfaced in the UK, it appears that the stevia-and-cane sugar-sweetened beverage has not set the world on fire in the US either, with sales peaking in March 2015 and steadily falling...
The top 10 branded processed food companies in the US have lost 4% of their market share in the past five years as smaller, more innovative brands have seized the initiative, says Rabobank.
A report commissioned by the World Health Organisation (WHO) backs a tax on sugary drinks, mandatory nutrient labelling and restrictions on marketing to children in a bid to tackle the child obesity epidemic around the world.
Convenience stores, often considered a destination for indulgent, unhealthy snacks, could offer a new growth opportunity for better-for-you brands as the channel’s core audience begins shifting slightly towards more health-conscious shoppers, according...
Natural sweetener specialist GLG will launch stevia and monk fruit sweeteners utilizing the bitter-blocking powers of mushroom mycelium (roots) after striking a deal with Colorado-based MycoTechnology.
In a dramatic rebranding, Lean Cuisine ditches the “antiquated” idea of dieting to become an advocate for overall healthy lifestyles, and in doing so, is empowering women to change the conversation about weight and value perceptions, according to brand’s...
From bone broth, birch water and yaupon tea to macadamia milk, the Winter Fancy Food Show is a great place to go beverage trendspotting. FoodNavigator-USA hit the showfloor at the Moscone Center in San Francisco, where we also spotted a lot of chai spice...
A bipartisan Senate agreement and proposed legislation slated for markup Jan. 20 could end the long, drawn out food fight over healthier school meal standards laid out in the aggressive Healthy, Hunger-Free Kids Act of 2010.
Sales of single-serve packages is a rare bright spot in the otherwise beleaguered sweet baked snack category, sales of which are slowing dramatically as consumers reach for healthier options or freshly baked goods when they do indulge, according to Packaged...
Adding warning labels about weight gain, disease and tooth decay to sugar-sweetened beverages, as proposed by several state bills, could deter parents from buying them for their children, a new study reveals.
Americans’ evolving definition of health and wellness from treatment to prevention is dramatically impacting how they view food – with many people looking to the ancient past for guidance on how and what to eat in the future.
ALDI USA will replace chocolate and candy at the checkouts at its nearly 1,500 US stores with nuts, trail mix, dried fruits and granola bars by the end of the year, its CEO has confirmed.
Chobani’s provocative new ad campaign for Simply 100 – which directly attacks the ingredient choices of two rival brands – has landed it in legal hot water, with Dannon’s lawyers demanding an immediate halt to the campaign and Chobani responding with...
Just in time for New Year’s resolutions to exercise more and eat healthier, low-carb food manufacturer Atkins Nutritionals, Inc., is redefining weight-loss success in a new ad campaign that features actress Alyssa Milano and focuses on finding a “happy...
What do registered dietitians and nutritionists think of the 2015 Dietary Guidelines for Americans, and how much do they ultimately matter, since the gulf between what Americans are told to eat – and what they actually eat - remains huge?
New research challenges the commonly held belief that simply adding supermarkets, with more healthy options, to food deserts could reduce obesity rates in low-income neighborhoods with limited access to food retailers.
As part of our Food Vision USA program, FoodNavigator-USA quizzed food & beverage entrepreneurs on the trends they are tracking, plus what keeps them awake at night, from fundraising to recruitment. Here's part 2! (Best viewed on your desktop.)
As part of our Food Vision USA program, FoodNavigator-USA quizzed food & beverage entrepreneurs on the trends they wll be tracking in 2016, plus what keeps them awake at night, from fundraising to recruitment. (Best viewed on your desktop.)
If you didn't make it to Chicago in October for FoodNavigator-USA's inaugural Food Vision USA event, you missed a truly awesome ensemble of industry experts covering everything from our nutritional needs on a manned mission to Mars to the challenges...
The old adage that one person’s trash is another’s treasure is the foundation of San Francisco-based startup ReGrained, which makes snack bars from grains used to brew beer and eventually hopes to connect other manufacturers with a steady supply of the...
Dollar sales of Plum Organics surged 44.2% in measured channels* in the past 52 weeks, 3.8 times the average rate of growth for brands in the organic baby food segment, says the company, which has secured a 7.2% share of the $1.6bn US baby food and snacks...
PureCircle has developed a new family of stevia-based sweeteners designed to shine in low to zero-calorie formulations, an application area that has proved particularly challenging as formulators seek to retain a ‘clean, sugar-like’ taste at higher dosage...
From veggie juice and bone broth combinations to pecan milk, teas brewed with wild-crafted chaga (a nutrient-packed fungus that grows on birch trees), bamboo leaves and the 'superherb' of the moment ashwagandha, the beverage aisle is a hotbed...
