Synthetic biology specialist Amyris has embarked on a mission to capture 30% of the global stevia sweeteners market by 2022 with a Reb M sweetener produced from cane sugar by a modified yeast strain, that it claims gives it a clear competitive advantage...
Check out FoodNavigator-USA’s latest gallery of new products hitting US shelves, where healthy fats, high protein claims and pre- and probiotics feature heavily as we head into 2019…
Kraft Heinz has struck a deal to acquire Primal Kitchen, maker of better-for-you (with an emphasis on healthy fats and high-quality proteins) sauces, condiments, and dressings including mayonnaise and avocado oil, for $200m.
'We’re not marketing Gimmies based on parental claims, we’re marketing it based on what kids want'
Chobani is hoping to unlock an incremental growth opportunity in the sluggish yogurt category with the launch of Gimmies, a dedicated brand supported by a new set of characters designed to appeal to kids aged five to nine, who it says are not well-served...
HUEL is now competing in the ready-to-drink (RTD) beverage category with the launch of an on-the-go bottle format of its ‘nutritionally complete’ meal replacement protein blend.
The protein bar category has traditionally played on masculine and machismo branding, but clean protein bar company JiMMYBAR! is injecting some fun and playfulness into the space with a suite of protein bars made with functional ingredients such as guarana,...
There is a lot of science supporting both the safety and efficacy of probiotics, and the community should do more to talk about this science, says the new director of scientific affairs at the International Probiotics Association.
PepsiCo revealed today (28 November) that it will trial the introduction of traffic light nutritional labelling, already implemented in the UK and Ireland, across other European markets after it suspended its involvement in the Evolved Nutrition Label...
For startups, balancing inventory to meet supply while minimizing waste is a make-or-break challenge that could prompt some entrepreneurs to project conservatively, but the founder of dried fruit startup Rind Snacks cautions this strategy could back fire...
Little Dish, a fresh baby food company (targeting toddlers) founded in the UK, is set to launch in the US market where fresh baby food is still a developing but promising concept for retailers, founder Hillary Graves shared at FoodNavigator-USA's...
Contrary to the popular belief that infants are “perfectly cooked buns coming out the oven,” newborns are far from fully formed, and as a result continue to grow at an “unprecedented rate” for the first few years of life – making what and how they eat...
While they feel pressure to make home cooked meals for their kids, many working parents don’t have the time or energy to do this night after night, says Santiago Merea, cofounder and CEO at direct-to-consumer baby and kids’ ‘ready-to-make’ food brand...
While the kids’ beverages market is dominated by some industry heavyweights, from Capri Sun to Minute Maid, there is room in the category for a new wave of brands that resonate with Millennial Moms, says Ashi Jelinek, founder and CEO at KidsLuv, one of...
If you didn't make it to Chicago last week for the FoodNavigator-USA FOOD FOR KIDS summit, you missed a truly awesome ensemble of academics, industry experts, health advocates, and our first parents’ panel, covering everything from the infant gut...
Non-profit consumer group, U.S. Right to Know (USRTK) has asked the Federal Trade Commission (FTC) to investigate whether claims that the artificial sweetener sucralose neither metabolizes nor bioaccumulates in the body are deceptive.
