While a recent probe into Oatly’s accounting practices and a flood of tech money going into food has raised questions about valuations in the space, zero-sugar soda brand Zevia has a solid track record of growth, a clear consumer proposition (great taste,...
Shares in stevia-sweetened zero-calorie beverage brand Zevia – which first hit the market in 2007 – started trading on the New York Stock Exchange this morning (ticker symbol ZVIA).
Growing biltong brand Stryve, which also owns Kalahari Snacks, making it the #1 air-dried meat snack brand in the US, has completed a business combination with Andina Acquisition Corp III, a publicly-traded special purpose acquisition company (SPAC).
With an infusion of $10m in series A funds announced today the biotech and data science company Aromyx soon will be able to help more food and beverage brands quickly measure consumer perceptions more accurately than traditional taste test panels, which...
Sensient Technologies has acquired the assets of New Jersey-based Flavor Solutions, a custom product and flavor development company serving the food, beverage, and nutraceutical industries. Terms of the deal were not disclosed.
Swedish keto-friendly brand Nick’s – which entered the US in late 2019 with low carb light ice cream pints – is on course to triple its US sales in 2021 (vs 2020) with continued growth in bricks & mortar retail, sharp growth in its fledgling direct...
Suja Juice, which helped mainstream the cold-pressed juice category, has been acquired by private equity firm Paine Schwartz Partners for an undisclosed sum, following a year of "unprecedented revenue and profit."
Comet Bio – a startup developing functional fibers and sweeteners from upcycled ingredients – has closed a $22m Series C round led by private equity firm Open Prairie, with support from Louis Dreyfus Company, BDC Capital, and existing investor Sofinnova...
PepsiCo’s net sales surged 20.5% to $19.22bn in the firm’s second quarter, zipping past expectations of $17.96bn, thanks in part to increased consumer mobility boosting demand for the firm’s iconic beverages at restaurants, events and across channels...
If you took the best of Bai, the best of Vitaminwater, and the best of Gatorade, and made it organic, you would have ROAR, says CEO Alex Galindez, who is applying a new distribution and marketing playbook to the five-year-old brand.
Online personalized shopping platform, Sifter, is hoping to make label reading a thing of the past with a tool that instantly tells consumers which products fit their dietary needs and lifestyle.
With a recent $8m cash infusion raised in a seed investment round led by several Israeli investors, Better Juice is scaling up the production capacity of its sugar reduction technology and focusing on deploying the technology in the US market, says Eran...
Now a few years on the mainstream diet scene, the keto market continues to grow with an uptick in new product launches in the past year, according to Mintel data.
A combination of supply chain disruptions and surging demand for sugar alternatives has created a very tight market for selected specialty sweeteners - notably erythritol and crystalline allulose – with some firms reporting shortages, longer lead times,...
Stevia-sweetened zero-calorie beverage brand Zevia – which first hit the market in 2007 – enjoyed a stellar year in 2020, increasing net sales by 29% YoY to $110m, while increasing gross margins from 43% to 45%, according to a prospectus released ahead...
Convincing children to eat their vegetables doesn’t have to be a struggle, according to the founders of Tiny Organics, who, with an infusion of $11 million in Series A funding, are helping kids break the sugar addiction with which they are born by replacing...
Cactus water brand Pricklee is carving out a spot in the plant water category largely dominated by coconut water with a product it says delivers a more approachable taste profile, with half the sugar and calories than leading coconut water brands.
Ocean Spray has hired former Coca-Cola Company vice president & general manager of its multi-billion-dollar water portfolio, Celina Li, to lead the cranberry cooperative's international expansion efforts and global business-to-business ingredients...
Viewed as the antidote to a tough day, chocolate was the indulgence of choice for one-third of US grocery shoppers during the pandemic, according to a survey from Cargill's North American Cocoa & Chocolate team, which uncovered the primary purchase...
French investment firm Roquette Ventures (part of ingredients company Roquette Group), which supports start-ups in the food, nutrition, and health markets, is looking to scale up production of plant protein sweeteners made using precision fermentation.
GoodPop Frozen Pops, a better-for-you frozen treat brand, has appointed former Unilever exec, Rahul Shah, as president and chief operating officer to help lead the company's next chapter of "unprecedented growth."
Despite significant unmet demand for convenient keto products across categories, consumers who follow the diet are becoming more selective and less willing to settle for options that use low-quality or unhealthy ingredients to meet the diet’s strict macro...
As just one part of consumers' larger definition of health and wellness, weight management has become less about the number on the scale and part of a broader holistic definition of what it means to be healthy, says Shelley Balanko, Ph.D., senior...
Amid the steady stream of plant-based meat and dairy launches, new innovations hitting shelves this quarter include zero sugar dairy milk from Maple Hill Creamery, yerba mate from Honest Tea, and rice cooked in bone broth, ready-to-eat in 60-seconds,...
SnackFutures, Mondelēz International's innovation and venture hub, has selected nine well-being snack brands to participate in its inaugural CoLab startup engagement program.
With demand for rare sugar allulose currently exceeding supply, Tate & Lyle has informed some partners that it is withholding supplies of the sweetener until further notice, FoodNavigator-USA understands.
Ingredion – already a key player in the stevia sweeteners market through its 2020 deal to acquire PureCircle – has teamed up with synthetic biology specialist Amyris to expand into a new segment of the market: steviol glycosides produced via fermentation.
While adaptogens and nootropics are central to the calming and functional benefits of Moment’s trio of botanical beverages, they take a backseat in marketing, which focuses first on the behavior modifications and lifestyle the brand promotes – a strategy...
While fluid milk consumption has been declining since the 1970s, US retail sales rose 7.1% last year (52-weeks ending Jan 2, 2021, according to NielsenIQ Total U.S. xAOC data). However, is this trend indicative of an actual revitalization of the $15.1bn...
DouxMatok, the Israeli firm behind patented technology that makes regular sugar taste sweeter, has launched limited-edition chocolate spreads in the US with half the sugar of leading brands to give consumers the chance to taste products made with its...
While a downturn in sales for snack bars in the past year suggest consumer demand has softened, snacking behavior has hit a fever pitch and innovation in this set is hotter than ever as brands evolve to meet shifting consumer demands.
Public health advocates are calling on FDA to require all children’s beverages to clearly label on the front of pack the amount of added sugar, non-nutritive sweeteners and juice in each product after research published today in Pediatric Obesity revealed...
Fresh snacking brand Clio Snacks – known for its chocolate covered Greek yogurt bars – had a breakout year in 2020, says VP of marketing Rachel Moore. This year, the company is ramping brand awareness and customer trial with its newest product innovation:...
When it comes to feeding children, caregivers have a wealth of nutritional information at their fingertips that they say they understand, and yet most children fall short of the recommended intakes of fruit, vegetables and whole grains and consume too...
SweeGen Bestevia Reb B steviol glycoside (stevia sweetener) has received a GRAS (Generally Recognized As Safe) Letter of No Objection from the FDA for use in food and beverage formulations.
The sparkling water category may seem crowded with products made by CPG giants and offerings from smaller, independently-owned brands, but the reality is that sparkling water is still just a small piece of the overall carbonated beverage category, says...
Many consumers are aware of the nutritional value so-called superfoods have, but few can commit to a daily diet packed with turmeric, ashwagandha, and elderberry (and even fewer enjoy the taste). This hangup was the impetus for Grummies, a brand of gummies...
A judge has given a tentative green light to a $15m settlement between Post Foods and consumers who accused the CPG giant of misleading shoppers by falsely advertising sugary cereals as healthy. The news follows another high-profile settlement reached...
Wild Tonic Jun Kombucha (fermented from honey and green tea instead of traditional cane sugar and black tea) is banking on several growth trends in the kombucha category this year including its refreshed slim cans and expanding line of hard kombucha.
Boston-based startup Slate Milk – which gives adults permission to keep drinking chocolate milk by dialing down the sugar, increasing the protein and packaging it as a functional beverage in shelf-stable cans - has raised $1.7m in a seed round (taking...
The functional beverage consumer and their purchase motivations are just as diverse as the functional beverage category itself, which encompasses everything from sports drinks and energy drinks to ionized/alkaline water and nutrient-infused coffee, says...
Rule Breaker Snacks, an allergy-friendly snack brand featuring chickpeas as its star ingredient, has secured a minority investment from Bimbo Ventures, the venture capital arm of global baking company Grupo Bimbo.
While the nut butter category has evolved dramatically in recent years - with JIF and Skippy now competing with everything from almond and cashew butters to sunflower seed, mushroom, and chickpea butters - the jams and jellies category doesn’t look wildly...
While there are plenty of beverages targeting young children, with recent launches from Kraft Heinz (Creative Roots) and Nestlé (Fruity Water) offering low or no-sugar options, there is a gap in the market for teens, claims PepsiCo, which says new launch...
PepsiCo expands its footprint in the burgeoning functional beverage category with today’s launch of bubly bounce – the first RTD extension of the company’s popular and playful sparkling water line that adds “just a subtle kick of caffeine” to help consumers...
Mondelēz SnackFutures – the company's innovation and venture hub – has launched CoLab, a "startup engagement" program, targeting snack brands in the wellness space as the global snacking giant digs deeper into the startup community.
A limited-supply Palate Training Kits released today from Icelandic skyr brand siggi’s takes an innovative approach to sugar reduction, which has gained prominence among consumers during the pandemic, but which continues to be stymied by taste and convenience...
Structured ‘super-expanding’ natural fibers that can capture fats and sugars in the stomach and prevent their absorption in the small intestine could help reduce calorie intakes and deliver digestive health benefits, claims the CEO of nutritional technology...
Does ‘sorta sweet’ imply that a product is low in sugar? Or does it simply mean that it tastes ‘kind of sweet’ (as the maker of StraightUp Tea asserts in a bid to fend off a false advertising lawsuit)?
![Snapple: “[The phrase] 'Sorta Sweet' is precisely the kind of subjective statement, rather than an objective fact, that courts routinely find to be non-actionable puffery.” (Picture credit: Straight Up Tea)](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/foodnavigator-usa.com/article/2021/01/21/sorta-sweet-does-not-imply-low-sugar-argues-snapple-beverage-corp-as-it-urges-court-to-toss-fanciful-lawsuit/12117742-1-eng-GB/Sorta-sweet-does-not-imply-low-sugar-argues-Snapple-Beverage-Corp-as-it-urges-court-to-toss-fanciful-lawsuit.jpg)
