‘Retailers must get their heads in the clouds’, says Whipstitch Capital, which means brands must think omni-channel and what they can do outside of just offering a ‘product’.
Celebrity-backed brand This Bar Saves Lives has a simple message: You buy a bar, we’ll donate a live-saving pack of food to a child in need. But is this kind of margin-sapping business model something other less star-studded emerging CPG brands could...
Novel ‘grape-like’ refrigerated fruit bites made from fruit and veggie purees held together with fibers will start shipping to the produce section of 500+ stores in New England in April, says brand owner Incredible Foods, the firm behind allergy-friendly...
Hoping to cash in on the steady growth of the already sizeable sports and energy drink category, manufacturers at Natural Products Expo West in March will showcase a variety of functional beverages featuring an ever-expanding variety of plant-based proteins,...
With today’s launch of a new line of dairy-free, probiotic yogurt drinks, Califia Farms hopes to repeat the success it had when it entered the nut-milk category, and at the same time increase the transparency of marketing probiotics.
The steady growth of Kashi’s Certified Transitional program in the past two years along with positive consumer and retailer response to the protocol shows how paying more for ingredients from farms in the process of becoming certified organic can also...
What's the difference between a great brand, and beautiful packaging design? Will PepsiCo's Drinkfinity concept be a hit in the US? And could sprinkling 'fairy dust' amounts of on-trend functional ingredients in your beverage - and...
More than half of US adults will celebrate Valentine’s Day today by spending a record-breaking $20.1 billion, or about $150 each on average, on “holiday indulgences,” including a variety of traditional sweets and better-for-you foods and beverages, according...
Responding to consumers’ increasingly fragmented dietary preferences, GoMacro revamps the packaging for its low-sugar Thrive bars to better communicate “how accommodating” the protein bars are for a variety of restrictions and needs, according to the...
Insufficient funds may have forced entrepreneur Scott Joseph to pull his beverage brand Chimp Food from store shelves just as large orders were starting to come in, but he isn’t giving up – rather he says he is ready to come back stronger with new branding...
While most consumers remain blissfully ignorant of their role in food production, enzymes – nature’s microscopic biological catalysts - are helping firms improve product quality, clean up labels, reduce costs and lower their environmental impact, helping...
The food industry remains on the hook along with families and local communities to more actively address childhood weight gain after new research published yesterday in The BMJ found comprehensive school-based programs that promote healthy-eating and...
With the help of $8 million in series A equity financing, the co-founders of Wandering Bear Coffee want to make sipping their company’s cold brew a convenient part of more consumers’ daily ritual by expanding their distribution, ramping up marketing and...
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Could cold brew tea be as big as cold brew coffee? Is there a legal definition of kombucha… and a ‘correct’ way to manufacture it? Are consumers paying attention to the debate over the nutritional merits of plant-based versus dairy milks?
After establishing itself as a top player in the honey category with strong year-over-year growth, Nature Nate’s Honey Co. is expanding into adjacent categories where a company executive said it can offer “real, clean” alternatives to existing products...
