MycoTechnology – which is building a functional ingredients platform utilizing mycelium, the filament-like roots of mushrooms - has raised $30m in a series C financing round from a flurry of high profile investors* from Tyson Ventures to Kellogg’s Eighteen94...
After three years of research, development and sensory testing with more than 8,000 consumers, Sparkling Ice is relaunching its entire portfolio of carbonated water with natural colors and flavors and an updated look that it predicts will give it a competitive...
New research from the International Food Information Council Foundation and the American Heart Association shows consumers increasingly want foods and beverages that will support wellness, but many people don’t know which products will deliver their desire...
For most company founders, the thought of handing over – or even just sharing – control of their startup with an ‘outsider’ is a non-starter, but bringing in a ‘hired gun’ who knows the industry ropes can help a young brand scale successfully more quickly,...
Soom Foods spent over five years educating American consumers on the versatility of tahini (sesame paste) that can be used in anything from milkshakes and smoothies to a popcorn topping and as a salad dressing. The company’s next conquest is silan, a...
Fearful that the current approach to diet and food production globally could have ‘dire’ consequences for public health and the environment in the future as the population rapidly increases, a group of leading scientists from around the world recommend...
From new sources of plant-based protein (pongamia, bambara) to novel biomaterials extending the shelf life of foods (Cambridge Crops), the Winter Fancy Food Show – organized by the Specialty Food Association - showcased a wide range of innovations, although...
To what extent do food labels encourage healthier eating? A study led by researchers from the Friedman School of Nutrition Science and Policy at Tufts University assessed the effectiveness of different types of food labels on consumers’ eating behaviors....
Olipop – a sparkling soda featuring 9g fiber per 12oz can – is targeting consumers seeking low sugar beverages with functional benefits and a more accessible flavor profile (and price tag) than kombucha, say the founders, who recently raised $2.5m to...
While there will always be a place in consumers’ hearts – and cups – for freshly brewed classic teas such as English breakfast and tisans like chamomile, shoppers increasingly are looking for premium, innovative options and formats that allow them to...
Food trendspotting is a round-the-clock practice for Campbell’s executive chef, Maria Gamble and her culinary team, who are tasked with finding ways to incorporate new flavors, textures, and ingredients into the company’s product portfolio that will spark...
The cereal giant has expressed confusion regarding a recent study published in the American Journal of Preventive Medicine that suggests preschoolers (3-5 years) who watch televisions advertisements for breakfast cereals consume more of the product.
The rise of diets – paleo, plant-based, Whole 30, keto, even ‘lazy keto’ – has created a challenging environment for food and beverage marketers trying to establish and grow a strong consumer following.
Child-directed TV advertising of high-sugar breakfast cereals has been linked to higher intake of those sugary cereal brands among preschoolers, a study conducted by researchers at Dartmouth-Hitchcock Medical Center concluded.
A pioneer in the premium natural sweetener segment, NuNaturals is moving in a “more youthful direction” with new products and positioning that appeal to a broader consumer base than the company historically courted following a leadership transition from...
