The global market for satiety, fat burning and other weight management ingredients grew about seven percent in 2009 to be worth $7.5bn despite low consumer awareness of specific ingredient benefits, Frost & Sullivan reports.
Children prefer the taste of foods branded with images of popular cartoon characters and choose those foods more often than unbranded ones, according to research from Yale’s Rudd Center for Food Policy and Obesity.
Sugary soda consumption at Harvard’s Brigham and Women’s Hospital in Boston fell by 26 percent when researchers added a temporary tax, adding weight to the argument for soda taxes, the study’s authors claim.
Stevia suppliers have been partnering with sugar companies with the aim of blending the two sweeteners for more sucrose-like taste and lower calories – but the success of hybrid sweeteners relies on consumer acceptance.
Cutting kids’ consumption of added sugars and decreasing the portion of unhealthy foods advertised to children are among measures recommended in the long-awaited report from the President’s Task Force on Childhood Obesity.